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YouTube SEO is the final component of our episode series about Content Optimization.
After looking at optimizing your website content and your podcast for Apple Podcasts, it's time to focus on the world's #1 video platform and 2nd largest search site: YouTube.
In today's episode, TubeBuddy's Andrew Kan stops by The Lab to talks about the 3 key factors your YouTube SEO efforts should focus on.
You'll learn how to go about optimizing your videos and a couple of elements that don't matter much SEO-wise but that are still going to attract viewers and keep them engaged.
In This Episode, You'll Hear About
Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.
- Why you should care about YouTube even if you're a podcaster [spp-timestamp time=”1:50″]
- The 2 perspectives optimization can be approached from [spp-timestamp time=”2:38″]
- Andrew Kan discusses a common YouTube SEO mistake related to tags [spp-timestamp time=”3:20″]
- Short- and Long-Tail Keywords explained [spp-timestamp time=”4:09″]
- Why you should “tag as you search” [spp-timestamp time=”4:49″]
- How YouTube helps you when trying to do keyword research on the platform [spp-timestamp time=”5:37″]
- Andrew talks about 3 key factors you need to focus your YouTube SEO efforts on [spp-timestamp time=”7:12″]
- Brian Dean's recommendation for YouTube video descriptions [spp-timestamp time=”8:40″]
- Andrew unpacks the concept of tagging in the YouTube SEO context even further [spp-timestamp time=”9:03″]
- Andrew Kan talks about how he tags his videos [spp-timestamp time=”9:49″]
- How TubeBuddy fastens the tagging process [spp-timestamp time=”10:32″]
- Video thumbnails and YouTube SEO [spp-timestamp time=”11:19″]
- Why you should consider leveraging YouTube playlists [spp-timestamp time=”13:09″]
- My thoughts on whether you should have your audio-only content on a video platform [spp-timestamp time=”14:25″]
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Links and Resources Mentioned
- Podcast Growth Mastermind (click to join now!)
- episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library