Video-Based Lead-Generation and A/B Testing [The Podcaster Lab 71]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/71_Video-Based_Lead-Generation_and_A_B_Testing.mp3″ title=”TPL 071: Video-Based Lead-Generation and A/B Testing” artist=”Yann ilunga” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”This is why podcasters need to implement A/B Testing – and how to get started with it” hashtag=”lead-generation, #ABtesting” twitter_username=”theyannilunga” ]

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This episode is the final one in our series on lead-generation.

Today's session is broken down into two parts.

In the first, we take a look at leveraging video as a video for lead-generation purposes.

In the second one, we focus on something that will help you identify your most effective lead-generation strategy and optimize it for higher conversion rates: A/B Testing.

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

More about previous TPL episodes about lead-generation for podcasters [spp-timestamp time=”1:20″]

Why you should consider using video to grow your email list [spp-timestamp time=”2:06″]

A first tool you can use and how it enables you to leverage video for lead-generation purposes [spp-timestamp time=”3:31″]

A second tool that lets you use video for lead-generation purposes in a different and more interactive way [spp-timestamp time=”6:01″]

How to choose a lead-generation strategy among the ones we've discussed in these episodes [spp-timestamp time=”10:12″]

Why you need to look into A/B Testing [spp-timestamp time=”10:45″]

How to go about A/B Testing [spp-timestamp time=”11:59″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/71_Video-Based_Lead-Generation_and_A_B_Testing.mp3″ title=”TPL 071: Video-Based Lead-Generation and A/B Testing” artist=”Yann ilunga” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”This is why podcasters need to implement A/B Testing – and how to get started with it” hashtag=”lead-generation, #ABtesting” twitter_username=”theyannilunga” ]