[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/37_Turning_Podcast_Listeners_Into_Email_Subscribers_and_Paying_Customers_w__Tom_Schwab__One-Click__Lindsey_Anderson__Michael_ONeal.mp3″ title=”TPL 037: Turning Podcast Listeners Into Email Subscribers and Paying Customers” artist=”Yann ilunga, Tom Schwab, ”One-Click” Lindsey Anderson & Michael O'Neal” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here's what to think about and do to turn podcast listeners into email subscribers and customers” hashtag=”podcasts, #conversions” twitter_username=”theyannilunga” ]
A podcast guest interview isn't just an excellent way to share your message with new audiences, but it's also an effective channel to turn some of those listeners into email subscribers – and even paying customers!
But how can you go about things? How can you craft your Calls to Action to increase the chances of these types of conversions to take place?
In today's episode, we look at what you can do to turn podcast listeners into email subscribers and customers. And we do so with Solopreneur Hour host Michael O'Neal, “One-Click” Lindsey Anderson and Interview Valet CEO Tom Schwab (who shares his 3 Yeses principle).
In This Episode, You'll Hear About
Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.
- A common mistake podcast guests make when it comes to sharing calls to action [spp-timestamp time=”1:35″]
- Michael O'Neal discusses a common mistakes podcast hosts (and guests too) make and that is costing them conversions [spp-timestamp time=”3:14″]
- A third mistake that's impacting conversions for both hosts and guests [spp-timestamp time=”4:49″]
- “One-Click” Lindsey Anderson breaks down the must-have elements of a landing page [spp-timestamp time=”7:16″]
- Tom Schwab discusses a series of resources you can offer as lead-magnets and turn podcast listeners into email subscribers [spp-timestamp time=”10:19″]
- 2 things you should keep in mind when it comes to growing your email list through podcasts [spp-timestamp time=”12:42″]
- Tom's “3 Yeses Principle” and how it will help you turn listeners into email subscribers and paying customers [spp-timestamp time=”15:05″]
- 2 dimensions you need to keep in mind when thinking about podcasts, Calls-to-Action and conversions [spp-timestamp time=”19:01″]
- A look at SMS Marketing [spp-timestamp time=”22:19″]
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Links and Resources Mentioned
- Podcast Growth Mastermind (click to join now!)
- SMS Marketing services: Twilio, Lead Digits, ActiveCampaign, Messente
- episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library