[et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”off”] [smart_track_player url=”http://traffic.libsyn.com/360entrepreneur/TSE_173_The_One-Page_Marketing_Plan_with_Allan_Dib.mp3″ title=”TSE 173: The 1–Page Marketing Plan w/ Allan Dib” artist=”Yann ilunga & Allan Dib” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Today’s Guest Expert
Allan Dib is an Australian serial entrepreneur, author and marketing expert.
He’s the author of The 1–Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd.
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In This Episode, You’ll Hear More About
- Why you need a marketing plan – even if you’ve been in business for years
- The 3 different phases of the one–page marketing plan
- The most neglected phase of the marketing process (even though it’s the most profitable)
- Allan’s tips for turning customers into raving fans
- His advice for getting more referrals and leverage affiliate marketing
- 3 stupid advertising strategies you’re probably using
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Links and Resources Mentioned
- Successwise.com (Allan’s site)
- Allan’s book The 1–Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd (get it as a free audiobook)
- 1PMP.com (site to access the 1–Page Marketing Plan resources)
- Allan’s articles Stupid Marketing Marketing Strategies and Why Joint Ventures and Affiliate Marketing Should Be Part of Your Marketing Strategy
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