![SEO: Optimizing Your Website Content [The Podcaster Lab 63]](https://yannilunga.com/wp-content/uploads/2018/05/SEO-–-Optimizing-Your-Website-Content-–-The-Podcaster-Lab-63.jpg)
Nowadays, it feels as if everyone is talking about SEO (Search Engine Optimization). Should it even matter to you as a podcaster? If so, how should you approach SEO and the optimization of your website content? This episode addresses it all!
![Content Optimization: an Introduction (w/ Andrew Kan & Laura Petersen) [The Podcaster Lab 62]](https://yannilunga.com/wp-content/uploads/2018/05/Content-Optimization-an-Introduction-–-The-Podcaster-Lab-62.jpg)
What’s content optimization? What does it matter? And what about keywords, what role do they play? This episode, which kicks off a series on SEO, addresses all of those questions (featuring insights by Laura Petersen and TubeBuddy’s Andrew Kan).
This guide shows you how to leverage podcast optimization and iTunes SEO to increase the chances of your show being found on iTunes, Google and YouTube.
Today’s episode is a crash course on keyword research! I discuss the importance of choosing the right keywords and talk about tools & strategies to do that