Podcast Marketing | Yann Ilunga

The Content Stacking Approach (w/ Colin Gray) [The Podcaster Lab 52]

Content Stacking is an approach that allows content creators to leverage the strengths of each medium: written, audio and video. Alongside The Podcast Host founder Colin Gray, we take a closer look at Content Stacking, why podcasters should consider it and how to get started with it.

Paid Podcast Marketing Strategies (part 2): Podcasting Apps and Content Discovery Platforms [The Podcaster Lab 45]

In this 2nd part of the mini-series on paid podcast marketing strategies, we focus on leveraging content discovery platforms and programs inside 2 podcasting apps: Overcast Ads and RadioPublic’s Affinity Promotions.

Paid Podcast Marketing Strategies (part 1): Social Media [The Podcaster Lab 44]

In this episode, we take a closer look at injecting some money into your podcast marketing and leverage paid social media ads on platforms like Facebook, Twitter, LinkedIn and Instagram to grow your community and show. This is part one of a 2-part mini-series.

Evaluating the Performance of Your Podcast Marketing Campaigns (w/ Matt MacDonald & Carolin Pilligrath) [The Podcaster Lab 43]

Keeping track of analytics is the best way to know about and evaluate the performance of your podcast marketing campaigns. In this episode, alongside RadioPublic’s Matt MacDonald and Carolin Pilligrath, we look at how to go about it.

Podcast Episode Media Kit: What to Include in Yours (w/ Baird Hall, Mike Morrison & More) [The Podcaster Lab 41]

What’s a podcast episode media kit? Why does your show need one and what should you include in yours? Wavve founder Baird Hall, RadioPublic’s Matt MacDonald, Mike Morrison and more experts share their thoughts.