![Paid Podcast Marketing Strategies (part 2): Podcasting Apps and Content Discovery Platforms [The Podcaster Lab 45]](https://yannilunga.com/wp-content/uploads/2018/04/Paid-Podcast-Marketing-Strategies-Podcasting-Apps-–-The-Podcaster-Lab-45.jpg)
In this 2nd part of the mini-series on paid podcast marketing strategies, we focus on leveraging content discovery platforms and programs inside 2 podcasting apps: Overcast Ads and RadioPublic’s Affinity Promotions.
![Paid Podcast Marketing Strategies (part 1): Social Media [The Podcaster Lab 44]](https://yannilunga.com/wp-content/uploads/2018/04/Paid-Social-Media-Marketing-Social-Media-–-The-Podcaster-Lab-44.jpg)
In this episode, we take a closer look at injecting some money into your podcast marketing and leverage paid social media ads on platforms like Facebook, Twitter, LinkedIn and Instagram to grow your community and show. This is part one of a 2-part mini-series.
How can businesses successfully leverage the 80/20 Sales and Marketing principle? Perry Marshall discusses that and Unique Selling Proposition mistakes.