Marketing – Page 2

Repurposing Your Podcast – Written Content – The Podcaster Lab 47

Community & Marketing, Growth & Optimization, The Podcaster Lab

22/04/2018

Repurposing Your Podcast: Written Content (w/ Aaron Orendorff, Mike Murphy and Ryan Biddulph) [The Podcaster Lab 47]

What should you think about when repurposing your podcast content into blog posts and articles? And how should you go about everything? Popular bloggers Aaron Orendorff and Ryan Biddulph, and podcaster Mike Murphy share their best advice.

Read More →

Should I Repurpose My Podcast Content – The Podcaster Lab 46

Community & Marketing, Growth & Optimization, The Podcaster Lab

22/04/2018

Should I Repurpose My Podcast Content? (w/ Kyle Martin) [The Podcaster Lab 46]

What does repurposing your content entail and why should you think about it? In this episode, Kyle Martin and I discuss why you may want to carve out some time to repurpose your podcast content.

Read More →

Paid Podcast Marketing Strategies - Podcasting Apps – The Podcaster Lab 45

Community & Marketing, Growth & Optimization, The Podcaster Lab

22/04/2018

Paid Podcast Marketing Strategies (part 2): Podcasting Apps and Content Discovery Platforms [The Podcaster Lab 45]

In this 2nd part of the mini-series on paid podcast marketing strategies, we focus on leveraging content discovery platforms and programs inside 2 podcasting apps: Overcast Ads and RadioPublic’s Affinity Promotions.

Read More →

Paid Social Media Marketing - Social Media – The Podcaster Lab 44

Community & Marketing, Growth & Optimization, The Podcaster Lab

22/04/2018

Paid Podcast Marketing Strategies (part 1): Social Media [The Podcaster Lab 44]

In this episode, we take a closer look at injecting some money into your podcast marketing and leverage paid social media ads on platforms like Facebook, Twitter, LinkedIn and Instagram to grow your community and show. This is part one of a 2-part mini-series.

Read More →

Evaluating Your Podcast Marketing Campaigns – The Podcaster Lab 43

Community & Marketing, Growth & Optimization, The Podcaster Lab

22/04/2018

Evaluating the Performance of Your Podcast Marketing Campaigns (w/ Matt MacDonald & Carolin Pilligrath) [The Podcaster Lab 43]

Keeping track of analytics is the best way to know about and evaluate the performance of your podcast marketing campaigns. In this episode, alongside RadioPublic’s Matt MacDonald and Carolin Pilligrath, we look at how to go about it.

Read More →

Community & Marketing, Growth & Optimization, Strategy & Systems, The Podcaster Lab

22/04/2018

How to Market Your Podcast Long-Term (w/ Sarah Dandashy, Stefano Mongardi, Sue B. Zimmerman & Mike Morrison) [The Podcaster Lab 42]

What should you think about and do to market your podcast beyond publishing day, long-term? Join me and 4 experts to learn more about that and how to utilize what I call the “Spread Out” podcast marketing strategy.

Read More →