[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/39_Getting_Started_With_Podcast_Marketing_w__Nick_Loper_Natalie_Sisson_Rich_Brooks__More.mp3″ title=”TPL 039: Getting Started With Podcast Marketing” artist=”Yann ilunga, Nick Loper, Natalie Sisson, Rich Brooks, Hani Mourra & More” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here's how to get started with podcast marketing” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]
Today's episode kicks off a series that focuses on podcast marketing.
If you're a podcaster, then I'm pretty sure that one of your goals is to get more people listening to what you do.
So, how should you get started with the promotion of your show? What are some things to do, and what should you avoid doing?
Award-nominated podcaster Nick Loper, Natalie Sisson, The Agents of Change host Rich Brooks, Hani Mourra, Aweber's Tom Tate, Anxiety Coaches Podcast host Gine Ryan and Kyle Martin share their advice – including lessons from millions of downloads Nick's, Natalie's and Gina's podcasts have got.
In This Episode, You'll Hear About
Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.
- How marketing fits in the podcasting workflow of many independent podcasters [spp-timestamp time=”2:03″]
- Rob Walch on the role your content plays when it comes to podcast marketing [spp-timestamp time=”2:59″]
- What podcast marketing is NOT [spp-timestamp time=”4:10″]
- What Twitter bombing is [spp-timestamp time=”5:08″]
- Different perspectives you can look at podcast promotion from [spp-timestamp time=”6:22″]
- Rich Brooks explains the power of guesting on other people's shows [spp-timestamp time=”7:57″]
- Hani Mourra and Kyle Martin discuss repurposing your content [spp-timestamp time=”10:02″]
- Why you should seriously consider repurposing your audio content [spp-timestamp time=”13:50″]
- Tom Tate on the role interviews can play [spp-timestamp time=”15:10″]
- Kyle Martin on what your episode media kit should include [spp-timestamp time=”16:36″]
- The biggest lesson Gina Ryan has learned from her show passing the 2-million downloads mark [spp-timestamp time=”19:01″]
- Nick Loper's podcast marketing lessons after 3 million downloads [spp-timestamp time=”23:11″]
- Natalie Sisson's main takeaway from her show having been downloaded over 1 million times [spp-timestamp time=”27:24″]
[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/39_Getting_Started_With_Podcast_Marketing_w__Nick_Loper_Natalie_Sisson_Rich_Brooks__More.mp3″ title=”TPL 039: Getting Started With Podcast Marketing” artist=”Yann ilunga, Nick Loper, Natalie Sisson, Rich Brooks, Hani Mourra & More” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here's how to get started with podcast marketing” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]
Links and Resources Mentioned
- Podcast Growth Mastermind (click to join now!)
- episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library