Leveraging SMS Marketing (w/ David Pitts and Laura Petersen) [The Podcaster Lab 69]

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SMS marketing may be one of the most powerful lead-generation strategies.

Why is that the case? And how can podcasters utilize the power of text messaging to grow their email list?

That's what this episode of The Podcaster Lab is all about!

Join OffDayTrainer.com founder David Pitts, copywriting expert and bestselling author Laura Petersen and I to learn about how psychology and smartphone use is in favor to those who leverage SMS marketing, a step-by-step breakdown of the process and examples of how podcasters and marketers have used this strategy.

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

David Pitts explains why you should think about leveraging SMS Marketing [spp-timestamp time=”1:58″]

How the psychology of how we approach text messaging benefits you [spp-timestamp time=”2:34″]

A trend that isn’t in favor of email as a growth asset [spp-timestamp time=”3:04″]

Laura Petersen talks about why podcasters should look into SMS Marketing [spp-timestamp time=”4:03″]

Laura discusses how SMS Marketing actually works [spp-timestamp time=”5:06″]

What you need to pay attention to if SMS Marketing sounds interesting [spp-timestamp time=”6:10″]

A few examples of SMS Marketing use [spp-timestamp time=”7:41″]

What types of keyword your text messaging campaigns should have [spp-timestamp time=”10:33″]

How to structure the Call-to-Action you’ll share on your podcast episodes [spp-timestamp time=”11:06″]

David Pitts breaks down the text messaging marketing campaign setup step-by-step [spp-timestamp time=”12:19″]

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