Podcast SEO: Making Your Show More Findable on Apple Podcasts (w/ Kyle Martin) [The Podcaster Lab 64]

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Today's episode, which is the 3rd of the content optimization series, focuses on one specific thing: podcast SEO.

Which of your podcast elements contribute to your show being more “findable” on the world's #1 podcasting platform, Apple Podcasts?

And what about Apple Podcasts charts?

There are a lot of rumors around on what could help your podcast rank higher…

Along with returning guest expert Kyle Martin, we look at boosting your podcast SEO and discuss what actually has an impact on the Apple Podcasts rankings (and you should focus on) and what doesn't (and you can ignore).

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

What content optimization is and why it matters [spp-timestamp time=”1:38″]

Kyle Martin mentions the elements of your show your podcast SEO efforts should focus on – and that will make your show more findable on Apple Podcasts [spp-timestamp time=”2:13″]

How leveraging an “extended” podcast title and host name will help your podcast SEO [spp-timestamp time=”6:02″]

An optimization “strategy” that you should avoid following [spp-timestamp time=”7:03″]

How to go about your podcast episode titles [spp-timestamp time=”8:56″]

2 things that don't have direct podcast SEO benefits but still contribute to your show getting more listeners [spp-timestamp time=”10:22″]

How to add keywords to your podcast elements and how you can even change them later on [spp-timestamp time=”11:14″]

What you need to focus on if you want your podcast to climb the Apple Podcast charts [spp-timestamp time=”13:31″]

Some big news related to Google and the podcasting space [spp-timestamp time=”15:16″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/64_Podcast_SEO__Making_Your_Show_More_Findable_on_Apple_Podcasts_w__Kyle_Martin.mp3″ title=”TPL 064: Podcast SEO: Making Your Show More Findable on Apple Podcasts” artist=”Yann ilunga & Kyle Martin” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”This is what your podcast SEO efforts should focus on and what will make your show more findable on Apple Podcasts” hashtag=”SEO, #podcastSEO” twitter_username=”theyannilunga” ]