Podcast Marketing Goals: How to Set Yours (w/ Matt MacDonald, Kyle Martin & Rich Brooks) [The Podcaster Lab 40]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/40_Podcast_Marketing_Goals__How_to_Set_Yours_w__Matt_MacDonald_Kyle_Martin__Rich_Brooks.mp3″ title=”TPL 040: Podcast Marketing Goals: How to Set Yours” artist=”Yann ilunga, Matt MacDonald, Kyle Martin and Rich Brooks” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Setting up goals is key to knowing whether your podcast marketing campaigns are working or not. Here's how to approach these goals” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]

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Having a clear goal is the way to know whether a podcast marketing campaign is working or not.

But how can you do that?

How can you focus on goal A rather goal B?

That's what this new episode of The Podcaster Lab is all about!

Join RadioPublic co-founder Matt MacDonald, Kyle Martin, The Agents of Change host and I to learn how to set the goals for the promotional campaigns for your show.

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

The sad truth about many independent podcasters and podcast marketing [spp-timestamp time=”1:15″]

Matt MacDonald on the importance of thinking about your goals [spp-timestamp time=”2:29″]

My 3 Ts principle [spp-timestamp time=”3:18″]

Something many podcasters often forget about [spp-timestamp time=”4:47″]

Kyle Martin discusses your listener persona [spp-timestamp time=”5:34″]

Why you need to spend time to think about your strengths, but about your listener too [spp-timestamp time=”8:03″]

The role of your marketing assets and channels [spp-timestamp time=”10:14″]

Why you want to have a promotion plan that is tailored to your show [spp-timestamp time=”11:21″]

Kyle shares a growth strategy used by YouTubers you can leverage for your podcast [spp-timestamp time=”12:27″]

Rich Brooks on why podcast guesting is an excellent way to grow your podcast audience [spp-timestamp time=”13:26″]

The first thing you should do when starting to reach out to someone who doesn't know much about you and your show [spp-timestamp time=”14:22″]

5 things you should ask yourself and that will help you jumpstart your podcast marketing endeavors [spp-timestamp time=”16:50″]

Matt MacDonald explains the key role the HOW plays in your podcast marketing campaigns and a challenge many podcasters face when it comes to the promotion of their show [spp-timestamp time=”20:29″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/40_Podcast_Marketing_Goals__How_to_Set_Yours_w__Matt_MacDonald_Kyle_Martin__Rich_Brooks.mp3″ title=”TPL 040: Podcast Marketing Goals: How to Set Yours” artist=”Yann ilunga, Matt MacDonald, Kyle Martin and Rich Brooks” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Setting up goals is key to knowing whether your podcast marketing campaigns are working or not. Here's how to approach these goals” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]