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[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/29_How_Many_Podcast_Downloads_Does_a_Potential_Social_Reach_of_600K_People_Lead_to__My_Podcast_Launch_Experiment.mp3″ title=”TPL 029: How Many Podcast Downloads Does a Potential Social Reach of 600K People Lead to? (My Podcast Launch Experiment)” artist=”Yann ilunga” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Learn what a potential social reach of over 600K people did in my podcast launch experiment” hashtag=”podcasting, #experiment” twitter_username=”theyannilunga” ]
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A while ago, I ran a podcast launch experiment.
When launching The Podcaster Lab, I tested a few things to see what a potential social reach of over 600,000 people would translate into in terms of podcast downloads.
I shut down all of my podcast marketing channels and created a campaign using a platform called Thunderclap.
On launch day, the show had a potential social reach of 685,102 people.
Curious to hear about the results of the podcast launch experiment?
Tune in to this episode to find out!
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In This Episode, You’ll Hear About
Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.
- A myth related to podcast marketing [spp-timestamp time=”1:51″]
- How you should approach your podcast, interviewing guests and the marketing of your show [spp-timestamp time=”4:46″]
- The podcast launch experiment I ran [spp-timestamp time=”5:44″]
- The average number of downloads a podcast episode gets in its first 30 days (according to Libsyn’s Rob Walch) [spp-timestamp time=”7:19″]
- The breakdown of the podcast launch experiment [spp-timestamp time=”8:24″]
- What a potential social reach of 685,102 people translated into in terms of podcast downloads [spp-timestamp time=”12:21″]
- What you can learn from my podcast launch experiment [spp-timestamp time=”14:32″]
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Subscribe to the Podcast!
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Links and Resources Mentioned
- Podcast Growth Mastermind (click to join now!)
- Libsyn (use the promo code YANN at checkout to get your first month of hosting FREE!)
- episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library
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The Podcaster Lab Archive
[smart_podcast_player url=”http://thepodcasterlab.libsyn.com/rss” style=”light” show_name=”The Podcaster Lab: Advice, Strategies and Podcasting Experiments” color=”#00d1b8″ social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s a new way to learn how to podcast ????” hashtag=”podcasting, #podcast” twitter_username=”theyannilunga” ]
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