Podcast Episode Media Kit: What to Include in Yours (w/ Baird Hall, Mike Morrison & More) [The Podcaster Lab 41]

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What is an episode media kit?

And what should you include in yours?

Today's episode will teach you everything there's to know about putting together an episode media kit, as well as a press kit you can leverage to spread the word around your podcast.

You'll hear from Wavve founder Baird Hall, The Membership Guys Podcast host Mike Morrison, DJ Shri, RadioPublic co-founder Matt MacDonald, Ashley Faulkes and Kyle Martin.

It doesn't matter the type of podcast you host, it's essential for you to have a series of assets and use them to market your podcast.

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

One of four things your episode should typically do [spp-timestamp time=”2:14″]

A mindset shift that will help you improve the overall way you approach and promote your show [spp-timestamp time=”2:37″]

DJ Shri on the first thing podcasters should think about when it comes to podcast marketing [spp-timestamp time=”4:58″]

Kyle Martin on what to include in your episode media kit [spp-timestamp time=”7:01″]

How an episode media kit comes in handy even if you host a solo show [spp-timestamp time=”8:38″]

Ashley Faulkes on how to make the content on your site more shareable [spp-timestamp time=”9:51″]

Tools you can use to create your podcast marketing assets [spp-timestamp time=”11:45″]

Baird Hall's advice to create animations to promote your episodes [spp-timestamp time=”18:37″]

What you should try to do with the marketing assets you use to promote your episodes [spp-timestamp time=”20:26″]

DJ Shri discusses the importance of differentiating your channels [spp-timestamp time=”21:05″]

Mike Morrison on how to approach your podcast content [spp-timestamp time=”24:33″]

A reality-check related to your podcast and the efforts you put in marketing it [spp-timestamp time=”25:58″]

Matt MacDonald on what to include in your podcast press kit [spp-timestamp time=”28:17″]

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