In This Episode, You'll Hear About
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What ADOPTER Media is [spp-timestamp time=”2:40″]
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Why you should launch a podcast today [spp-timestamp time=”5:30″]
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What the current state of podcast advertising looks like [spp-timestamp time=”6:57″]
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3 reasons why you should consider advertising on podcasts [spp-timestamp time=”10:04″]
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What to think about before advertising on podcasts [spp-timestamp time=”13:34″]
- The metrics that matter in podcast advertising [spp-timestamp time=”23:05″]
- How to leverage advertising with a small audience [spp-timestamp time=”31:05″]
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A couple of hacks you can use to quickly increase the reach of your podcast [spp-timestamp time=”33:08″]
- What you can expect from Glenn's book [spp-timestamp time=”39:04″]
Today's Guest Expert
Glenn Rubenstein is a podcast advertising expert and the founder of ADOPTER Media, a full-service podcast advertising agency that match quality brand with highly-engaged audiences to build successful podcast ad campaigns.
He's also the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers, book in which Glenn shares insights and strategies for companies and individuals looking to get started with this form of advertising.