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In This Episode, You'll Hear About 

 

  • What ADOPTER Media is [spp-timestamp time=”2:40″]

  • Why you should launch a podcast today [spp-timestamp time=”5:30″]

  • What the current state of podcast advertising looks like [spp-timestamp time=”6:57″]

  • 3 reasons why you should consider advertising on podcasts [spp-timestamp time=”10:04″]

  • What to think about before advertising on podcasts [spp-timestamp time=”13:34″]

  • The metrics that matter in podcast advertising [spp-timestamp time=”23:05″]
  • How to leverage advertising with a small audience [spp-timestamp time=”31:05″]
  • A couple of hacks you can use to quickly increase the reach of your podcast [spp-timestamp time=”33:08″]

  • What you can expect from Glenn's book [spp-timestamp time=”39:04″]

Today's Guest Expert

Glenn Rubenstein

Glenn Rubenstein is a podcast advertising expert and the founder of ADOPTER Media, a full-service podcast advertising agency that match quality brand with highly-engaged audiences to build successful podcast ad campaigns.

He's also the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers, book in which Glenn shares insights and strategies for companies and individuals looking to get started with this form of advertising.

 

 

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