In This Episode, You'll Hear About
What ADOPTER Media is [spp-timestamp time=”2:40″]
Why you should launch a podcast today [spp-timestamp time=”5:30″]
What the current state of podcast advertising looks like [spp-timestamp time=”6:57″]
3 reasons why you should consider advertising on podcasts [spp-timestamp time=”10:04″]
What to think about before advertising on podcasts [spp-timestamp time=”13:34″]
- The metrics that matter in podcast advertising [spp-timestamp time=”23:05″]
- How to leverage advertising with a small audience [spp-timestamp time=”31:05″]
A couple of hacks you can use to quickly increase the reach of your podcast [spp-timestamp time=”33:08″]
- What you can expect from Glenn's book [spp-timestamp time=”39:04″]
Today's Guest Expert
Glenn Rubenstein is a podcast advertising expert and the founder of ADOPTER Media, a full-service podcast advertising agency that match quality brand with highly-engaged audiences to build successful podcast ad campaigns.
He's also the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers, book in which Glenn shares insights and strategies for companies and individuals looking to get started with this form of advertising.
Links and Resources Mentioned
- @GlennRubenstein (Glenn on Twitter)