In This Episode, You'll Hear About
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How Dan entered the podcasting world [spp-timestamp time=”3:03″]
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What hosts should think about before reaching out to potential sponsors [spp-timestamp time=”4:28″]
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Traits that good podcast-advertiser matches have in common [spp-timestamp time=”6:41″]
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How podcast advertising today is different compared to a couple of years ago [spp-timestamp time=”7:54″]
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How to approach the podcast-sponsor relationship [spp-timestamp time=”10:10″]
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What to focus on in your pitch to a potential sponsor [spp-timestamp time=”11:30″]
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What you can include in your podcast advertising package – especially if you have a small audience [spp-timestamp time=”12:32″]
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Dan’s tips to make a relationship with a sponsor a long-lasting one [spp-timestamp time=”14:11″]
- How Cast.Market works [spp-timestamp time=”15:20″]
- Why businesses should consider advertising on podcasts [spp-timestamp time=”17:06″]
- Dan's advice on how to go about advertising on podcasts [spp-timestamp time=”18:10″]
- What to include in your pitch to podcasters you'd like to collaborate with [spp-timestamp time=”19:26″]
- Whether it's possible to easily keep track of a podcast advertising campaign [spp-timestamp time=”22:17″]
Today's Guest Expert
Dan Walton is a podcast advertising expert and founder of Cast.Market.
Cast.Market is a platform that brings together podcasters and sponsors, and that allows both to leverage a series of tools to streamline podcast sponsorship.
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