[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”on”] [smart_track_player url=”http://traffic.libsyn.com/360entrepreneur/TSE_206__Podcast_Advertising_With_a_Small_Audience_w__Dan_Walton_360_Entrepreneur_Podcast.mp3″ title=”TSE 206: Podcast Advertising With a Small Audience w/ Dan Walton” artist=”Yann ilunga & Dan Walton” social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”It’s possible to leverage podcast advertising even with a small audience – here’s how” hashtag=”advertising, #podcastadvertising” twitter_username=”theyannilunga” ] [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
In This Episode, You’ll Hear About
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How Dan entered the podcasting world [spp-timestamp time=”3:03″]
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What hosts should think about before reaching out to potential sponsors [spp-timestamp time=”4:28″]
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Traits that good podcast-advertiser matches have in common [spp-timestamp time=”6:41″]
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How podcast advertising today is different compared to a couple of years ago [spp-timestamp time=”7:54″]
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How to approach the podcast-sponsor relationship [spp-timestamp time=”10:10″]
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What to focus on in your pitch to a potential sponsor [spp-timestamp time=”11:30″]
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What you can include in your podcast advertising package – especially if you have a small audience [spp-timestamp time=”12:32″]
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Dan’s tips to make a relationship with a sponsor a long-lasting one [spp-timestamp time=”14:11″]
- How Cast.Market works [spp-timestamp time=”15:20″]
- Why businesses should consider advertising on podcasts [spp-timestamp time=”17:06″]
- Dan’s advice on how to go about advertising on podcasts [spp-timestamp time=”18:10″]
- What to include in your pitch to podcasters you’d like to collaborate with [spp-timestamp time=”19:26″]
- Whether it’s possible to easily keep track of a podcast advertising campaign [spp-timestamp time=”22:17″]
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Today’s Guest Expert
Dan Walton is a podcast advertising expert and founder of Cast.Market.
Cast.Market is a platform that brings together podcasters and sponsors, and that allows both to leverage a series of tools to streamline podcast sponsorship.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”on”] [smart_track_player url=”http://traffic.libsyn.com/360entrepreneur/TSE_206__Podcast_Advertising_With_a_Small_Audience_w__Dan_Walton_360_Entrepreneur_Podcast.mp3″ title=”TSE 206: Podcast Advertising With a Small Audience w/ Dan Walton” artist=”Yann ilunga & Dan Walton” social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”It’s possible to leverage podcast advertising even with a small audience – here’s how” hashtag=”advertising, #podcastadvertising” twitter_username=”theyannilunga” ] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Subscribe to the Podcast!
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Links and Resources Mentioned
- Dan@Cast.Market
- The Podcaster Lab (my new show!)
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