[et_pb_section bb_built=”1″ admin_label=”section” next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/74_Podcast_Advertising__3_Podcast_Sponsorship_Models_Explained_w__Glenn_Rubenstein_The_Real_Brian_Shannon_Martin_and_Dan_Walton.mp3″ title=”TPL 074: Podcast Advertising: 3 Sponsorship Models Explained” artist=”Yann ilunga, Glenn Rubenstein, The Real Brian, Shannon Martin and Dan Walton” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s why you need to know and do to monetize your show through these 3 podcast advertising models” hashtag=”PodcastAdvertising, #PodcastMonetization” twitter_username=”theyannilunga” ]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” color=”#ffffff” show_divider=”off” /][et_pb_text admin_label=”Lead-Magnet” background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.106″]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro Text” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]

Podcast Advertising is probably the most popular podcast monetization strategy.

Today, we take a closer look at 3 podcast advertising models (often referred to as podcast sponsorship models).

Podcast Advertising Works author and ADOPTER Media founder Glenn Rubenstein, The Real Brian, Podbean’s Shannon Martin and Dan Walton from Cast.Market stop by The Lab to discuss the CPM (Cost-per-Mille) Model, which is the most known, the Value-Based and the “Affiliate-Like” models.

This episode is a crash course that will provide you with everything you need to think about and do to leverage and monetize your show with podcast advertising.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” color=”#ffffff” show_divider=”off” /][et_pb_text admin_label=”Lead-Magnet” background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.106″]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” color=”#ffffff” show_divider=”off” /][et_pb_text admin_label=”You’ll Hear About” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]

In This Episode, You’ll Hear About

 

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

 

• Why I try avoid using the term Podcast Sponsorships and use Podcast Advertising instead [spp-timestamp time=”2:19″]

 

• The Real Brian discusses the most popular Podcast Advertising model, the CPM Model [spp-timestamp time=”3:21″]

 

• Some numbers for the CPM Model [spp-timestamp time=”8:53″]

 

• Glenn Rubenstein talks about the current state of podcast advertising [spp-timestamp time=”10:54″]

 

• Shannon Martin touches upon whether there’s a best time to reach out to potential advertisers [spp-timestamp time=”12:37″]

 

• A challenge when it comes to your show and sponsors [spp-timestamp time=”14:13″]

 

• Dan Walton talks about something that will make it easier for you to incorporate sponsorships into your podcast [spp-timestamp time=”16:38″]

 

• Why you should be familiar with the companies that advertise on your show [spp-timestamp time=”17:05″]

 

• Glenn Rubenstein discusses what you need to consider before start working with a podcast network, company or agency [spp-timestamp time=”19:06″]

 

• Glenn shares a few different ways to add podcast advertising to your show content [spp-timestamp time=”21:55″]

 

• The Real Brian explains the Value-Based Podcast Sponsorship Model [spp-timestamp time=”24:39″]

 

• Dan Walton on what a podcaster brings to the table – and this is something that’s highlighted especially in the Value-Based Model [spp-timestamp time=”26:40″]

 

• More about how many advertisers to have on your show (and an example of a podcast episode with multiple sponsors) [spp-timestamp time=”28:45″]

 

• How to structure your packages for advertisers [spp-timestamp time=”31:12″]

 

• What the Affiliate-Like Model is all about [spp-timestamp time=”34:33″]

 

• How I got started with the Affiliate-Like Model for the 360 Entrepreneur Podcast [spp-timestamp time=”37:07″]

 

• What you’re going to need to get started and get advertisers [spp-timestamp time=”39:44″]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/74_Podcast_Advertising__3_Podcast_Sponsorship_Models_Explained_w__Glenn_Rubenstein_The_Real_Brian_Shannon_Martin_and_Dan_Walton.mp3″ title=”TPL 074: Podcast Advertising: 3 Sponsorship Models Explained” artist=”Yann ilunga, Glenn Rubenstein, The Real Brian, Shannon Martin and Dan Walton” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s why you need to know and do to monetize your show through these 3 podcast advertising models” hashtag=”PodcastAdvertising, #PodcastMonetization” twitter_username=”theyannilunga” ]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″ locked=”off”][et_pb_row parent_locked=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” parent_locked=”off” _builder_version=”3.0.106″]

Subscribe to the Podcast!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image admin_label=”Apple Podcasts” _builder_version=”3.0.106″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-Apple-Podcasts.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/ApplePodcasts” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Stitcher” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-Stitcher.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/stitcher” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Spotify” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Spotify.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/spotify” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”RadioPublic” _builder_version=”3.0.106″ src=”https://yannilunga.com/wp-content/uploads/2018/04/RadioPublic.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/RadioPublic” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image admin_label=”Overcast” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Overcast.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/overcast” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Pocket Casts” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button–Pocket-Casts.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/pocketcasts” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Breaker” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Breaker.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/breaker” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”RSS” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-RSS.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/rss” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” color=”#ffffff” show_divider=”off” /][et_pb_text admin_label=”Links & Resources” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]

Links and Resources Mentioned

 

• The Podcaster Lab on Apple Podcasts

 

• My free podcasting trainings

 

• Podcast Growth Mastermind (click to join now!)

 

• Apple Podcasts Connect (for the analytics)

 

• Libsyn

 

• Midroll’s Podcast Sponsorship Calculator

 

• ADOPTER Media

 

• Glenn Rubenstein’s book Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers

 

• Podbean’s Podcast Advertising Marketplace

 

• Cast.Market

 

• The $100 MBA Show podcast sponsorships guide (with PDF example)

 

• The Real Brian Show

 

• WhyPodcasts.org

 

• episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_button _builder_version=”3.0.106″ button_text=”Browse the Complete Archive of Episodes” button_url=”https://www.ThePodcasterLab.com” url_new_window=”on” button_alignment=”center” background_layout=”dark” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#f08679″ button_icon=”%%132%%” button_icon_color=”#ffffff” button_icon_placement=”right” button_text_size=”30″ button_text_size_tablet=”20″ button_text_size_last_edited=”on|phone” locked=”on” /][/et_pb_column][/et_pb_row][/et_pb_section]