[et_pb_section bb_built=”1″ admin_label=”section” next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” background_layout=”light” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.106″]
[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/44_Paid_Podcast_Marketing_Strategies_part_1__Social_Media.mp3″ title=”TPL 044: Paid Podcast Marketing Strategies (part 1): Social Media” artist=”Yann ilunga” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s what to consider and do to promote your podcast through paid social media advertising campaigns” hashtag=”PaidAdvertising, #marketing” twitter_username=”theyannilunga” ]
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Having some money to invest in podcast marketing can help you jumpstart or amplify the impact of your promotional efforts.
Today’s episode, which is the first of a 2-part mini-series, focuses on paid advertising strategies you can utilize on different social media platforms.
Tune in to learn about different paid ad campaigns you can carry out and use to boost your podcast marketing on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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In This Episode, You’ll Hear About
Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.
- Who to focus on when planning your podcast marketing campaigns [spp-timestamp time=”0:47″]
- The type of paid marketing campaigns you can run on Facebook [spp-timestamp time=”2:57″]
- How Facebook Ads retargeting works [spp-timestamp time=”3:26″]
- The type of paid marketing campaigns you can run on Instagram [spp-timestamp time=”3:51″]
- What the ‘Shout for Shout’ Instagram marketing strategy is all about [spp-timestamp time=”4:22″]
- The type of paid marketing campaigns you can run on Twitter [spp-timestamp time=”5:09″]
- The type of paid marketing campaigns you can run on YouTube [spp-timestamp time=”6:10″]
- The type of paid marketing campaigns you can run on LinkedIn [spp-timestamp time=”6:41″]
- How to get started with paid advertising for your podcast [spp-timestamp time=”8:10″]
- What elements of your podcast you can use and direct your paid marketing campaigns toward [spp-timestamp time=”9:51″]
- 2 perspectives you can look at paid advertising from and how choosing one over the other will shape your campaigns [spp-timestamp time=”11:31″]
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” background_layout=”light” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.106″]
[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/44_Paid_Podcast_Marketing_Strategies_part_1__Social_Media.mp3″ title=”TPL 044: Paid Podcast Marketing Strategies (part 1): Social Media” artist=”Yann ilunga” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here’s what to consider and do to promote your podcast through paid social media advertising campaigns” hashtag=”PaidAdvertising, #marketing” twitter_username=”theyannilunga” ]
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Subscribe to the Podcast!
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Links and Resources Mentioned
- Podcast Growth Mastermind (click to join now!)
- Podcast Movement (use the promo code YANN at checkout to save $50)
- Wavve (affiliate link)
- episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library
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