[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/45_Paid_Podcast_Marketing_Strategies_part_2__Podcasting_Apps_and_Content_Discovery_Platforms.mp3″ title=”TPL 045: Paid Podcast Marketing Strategies (part 2): Podcasting Apps and Content Discovery Platforms” artist=”Yann ilunga” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Have some money to invest in podcast marketing? Here are some podcasting apps and content platforms worth looking into” hashtag=”marketing, #PaidAdvertising” twitter_username=”theyannilunga” ]
Yesterday's episode was the first part of this 2-part mini-series on paid podcast marketing strategies.
After focusing on social media, we're going to look at investing some money and run your campaigns on content discovery platforms and two podcasting apps: Overcast and RadioPublic.
You'll hear about what to focus on, the different paid ad campaigns you can run on various content discovery platforms and what the Overcast Ads and RadioPublic's Affinity Promotions programs have to offer – and why you should look into them.
In This Episode, You'll Hear About
Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.
- More about Google AdWords [spp-timestamp time=”1:49″]
- What content discovery platforms are all about – and how you can leverage some of them to market your show [spp-timestamp time=”2:50″]
- What Viral Content Bee is all about [spp-timestamp time=”3:18″]
- What Quuu Promote can do for you and your content [spp-timestamp time=”5:21″]
- What I believe you should always do whenever you decide to focus on a specific platform to market your podcast on [spp-timestamp time=”6:56″]
- One way to focus your paid marketing efforts on podcasting as a medium [spp-timestamp time=”7:40″]
- How advertising in the Overcast podcast listening app works [spp-timestamp time=”8:33″]
- Some pricing options and estimated performance numbers from the Overcast ads system [spp-timestamp time=”10:18″]
- What RadioPublic's Affinity Promotions program is and how it works [spp-timestamp time=”13:01″]
- Why I think running paid marketing campaigns with Overcast Ads and RadioPublic Affinity Promotions can potentially outperform other platforms [spp-timestamp time=”14:25″]
[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/45_Paid_Podcast_Marketing_Strategies_part_2__Podcasting_Apps_and_Content_Discovery_Platforms.mp3″ title=”TPL 045: Paid Podcast Marketing Strategies (part 2): Podcasting Apps and Content Discovery Platforms” artist=”Yann ilunga” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Have some money to invest in podcast marketing? Here are some podcasting apps and content platforms worth looking into” hashtag=”marketing, #PaidAdvertising” twitter_username=”theyannilunga” ]
Subscribe to the Podcast!
Links and Resources Mentioned
- Podcast Growth Mastermind (click to join now!)
- episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library