How to Market Your Podcast Long-Term (w/ Sarah Dandashy, Stefano Mongardi, Sue B. Zimmerman & Mike Morrison) [The Podcaster Lab 42]

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Promoting your podcast is key. If the content of your show is evergreen, you have to make sure to market it long-term.

In today's episode, award-winning concierge Sarah Dandashy, Italian web marketer Stefano Mongardi, ‘The Instagram Expert' Sue B. Zimmerman and The Membership Guys co-founder Mike Morrison share their insights on what to consider and do to market your show beyond its publishing day.

I also share a common mistake I see many podcasters make and why I opt for the “Spread Out” podcast marketing strategy when promoting my show.

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

A common podcast marketing mistake many indie podcasters make [spp-timestamp time=”1:50″]

Mike Morrison on why and how to get the most content juice out of your episode as possible [spp-timestamp time=”3:10″]

How I leverage the “Spread Out” strategy to market my podcast [spp-timestamp time=”4:44″]

Something I've often seen happening when I've been a guest on podcasts (and that led me to really focus on carrying out the ‘Spread Out' strategy) [spp-timestamp time=”7:44″]

Sarah Dandashy on how to highlight your content on Twitter, Instagram, Facebook [spp-timestamp time=”10:10″]

Sue B. Zimmerman shares some Instagram marketing best practices for podcasters [spp-timestamp time=”12:22″]

Stefano Mongardi discusses driving traffic from Snapchat to your platform or podcast content [spp-timestamp time=”14:00″]

Some tools you can use to take of the long-term side of your podcast marketing – or even automate it) [spp-timestamp time=”17:11″]

How to approach the ‘I want to grow my podcast' mindset [spp-timestamp time=”18:02″]

How to know what's the best growth strategy for your podcast [spp-timestamp time=”19:34″]

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