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[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/42_How_to_Market_Your_Podcast_Long-Term_w__Sarah_Dandashy_Stefano_Mongardi_Sue_B._Zimmerman__Mike_Morrison.mp3″ title=”TPL 042: How to Market Your Podcast Long-Term” artist=”Yann ilunga, Sarah Dandashy, Stefano Mongardi, Sue B. Zimmerman and Mike Morrison” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”If the content of your podcast is evergreen, you should promote it long-term. Here’s how to get started” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]
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Promoting your podcast is key. If the content of your show is evergreen, you have to make sure to market it long-term.
In today’s episode, award-winning concierge Sarah Dandashy, Italian web marketer Stefano Mongardi, ‘The Instagram Expert’ Sue B. Zimmerman and The Membership Guys co-founder Mike Morrison share their insights on what to consider and do to market your show beyond its publishing day.
I also share a common mistake I see many podcasters make and why I opt for the “Spread Out” podcast marketing strategy when promoting my show.
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In This Episode, You’ll Hear About
Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.
- A common podcast marketing mistake many indie podcasters make [spp-timestamp time=”1:50″]
- Mike Morrison on why and how to get the most content juice out of your episode as possible [spp-timestamp time=”3:10″]
- How I leverage the “Spread Out” strategy to market my podcast [spp-timestamp time=”4:44″]
- Something I’ve often seen happening when I’ve been a guest on podcasts (and that led me to really focus on carrying out the ‘Spread Out’ strategy) [spp-timestamp time=”7:44″]
- Sarah Dandashy on how to highlight your content on Twitter, Instagram, Facebook [spp-timestamp time=”10:10″]
- Sue B. Zimmerman shares some Instagram marketing best practices for podcasters [spp-timestamp time=”12:22″]
- Stefano Mongardi discusses driving traffic from Snapchat to your platform or podcast content [spp-timestamp time=”14:00″]
- Some tools you can use to take of the long-term side of your podcast marketing – or even automate it) [spp-timestamp time=”17:11″]
- How to approach the ‘I want to grow my podcast’ mindset [spp-timestamp time=”18:02″]
- How to know what’s the best growth strategy for your podcast [spp-timestamp time=”19:34″]
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[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/42_How_to_Market_Your_Podcast_Long-Term_w__Sarah_Dandashy_Stefano_Mongardi_Sue_B._Zimmerman__Mike_Morrison.mp3″ title=”TPL 042: How to Market Your Podcast Long-Term” artist=”Yann ilunga, Sarah Dandashy, Stefano Mongardi, Sue B. Zimmerman and Mike Morrison” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”If the content of your podcast is evergreen, you should promote it long-term. Here’s how to get started” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]
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Subscribe to the Podcast!
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Links and Resources Mentioned
- Podcast Growth Mastermind (click to join now!)
- Repurpose (affiliate link)
- episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library
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