After discussing it a few months ago, we go back to talk about one of the most powerful social media you can use for your business: LinkedIn!
You may wondering “What can LinkedIn do for my brand and business?” Or perhaps you're already using it, but aren't leveraging to its fullest.
Profile optimization, LinkedIn group, lead-generation and the LinkedIn publishing platform. These are some of the topics today's episode focuses on.
To discuss all this, we're joined by Viveka von Rosen, keynote speaker, social media marketing expert and author best known as “The LinkedIn Expert”!
If you're considering whether you should be joining this social media or are thinking of who you can use it more effectively, this interview with Viveka is for you.
Today's Guest Expert
Viveka von Rosen aka ‘the LinkedIn Expert' is a speaker, coach and evangelist, known as the industry's top LinkedIn marketing expert.
She has been featured at and on some of the world's leading business and social media marketing conferences, podcasts and websites such as Inbound, Social Media Marketing World, the New York Times, Entrepreneur on Fire and Social Media Examiner.
Viveka is also the author of LinkedIn Marketing: An Hour a Day and the co-moderator of the weekly Twitter chat #LinkedInChat.
Today, You'll Hear More About
- Why being on LinkedIn is a must for entrepreneurs and small business owners
- How to optimize your profile
- LinkedIn marketing do's and don'ts
- How to leverage LinkedIn groups and the publishing platform
- Viveka's #LinkedInChat
- Linkedintobusiness.com (Vivika's website)
- [easyazon_link identifier=”1118358708″ locale=”US” nw=”y” nf=”y” tag=”360entrepre-20″]LinkedIn Marketing: An Hour a Day[/easyazon_link]
- Viveka on LinkedIn
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