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Not doing keyword research before publishing a piece of content means that you may have created a video, podcast or blog post that little people will be interested in.
Sure, you should write about what you're passionate about, but at the same time you want to publish something some people are searching for on Google.
That's where keyword research comes in handy. But, what type of keyword should you go for? Where, in your post, should you include it and how many times?
Today's episode is a crash course on keyword research and it's going to help you get started with it. Join me to learn why, if you're serious about your platform and online business, you can't ignore keyword research, some ninja tricks you can use to see what wording web users use in their online searches and more some powerful tools you can leverage.
Want to increase the likelihood of your content ending up in front of the right people? Then grab a pen and paper and click play, golden nuggets coming your way!
In This Episode, You'll Learn More About
- Why you can't ignore keyword research
- Different tools you can use to do keyword research
- Sites and strategies you can leverage to see what terminology people use in their online searches
- A plugin that shows you how often you have used a specific keyword
- Where in your blog posts you should include your keyword
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Subscribe to the Podcast!
Resources and Links Mentioned
- Market Samurai (affiliate link)
- Yoast SEO WordPress plugin
- Neil Patel's The Advanced Guide to SEO
- Brian Dean's The Definitive Guide to Keyword Research