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Today's Guest Expert
Scott Bales is an author, speaker and innovation expert, who helps businesses discover successful corporate innovative programs.
He's the author of Innovation Wars: Driving Successful Corporate Innovation Programs and he's behind the platform for authors Publishizer.
In This Episode, You'll Hear More About
- Why it’s critical to pay attention to innovation
- Common traits shared by the most innovative organizations
- The 4 Cs of innovation
- The importance of empathy
- A strategy Scoot uses to get a more in–depth understanding of his potential customers
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Links and Resources Mentioned
- @ScotteBales (Scott on Twitter)
- The Four Steps to the Epiphany by Steve Blank
- The Lean Startup by Eric Ries (get is as a free audiobook!)
- Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque (get is as a free audiobook!)
- The Thank You Economy by Gary Vaynerchuk (get is as a free audiobook!)