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Your headline is one of the most important parts of the content you share with the world.
On Google, that's the first thing people pay attention to. This means that if you write headlines that catch users' attention, they may click and access your content.
With the wrong headline, on the other hand, they'll probably just move on to the next site or article.
Today's podcast is going to help you write headlines not only that trigger interest, but that even get clicks.
The click is the first step. A click may be a reader. A reader could turn into a subscriber, a subscriber into a customer.
Press play to learn how to write headlines that get clicks, the most popular types of headlines and a couple of tools you can use to make sure you craft titles that are Google-friendly and that people can't wait to click on.
In This Episode, You'll Learn More About
- Why writing a catchy headline matters (and when it's the best time to work on it)
- The most popular types of headlines
- Why you may want to have a different title for your blog post and social media post
- Tools you can use to write headlines that trigger people's interest (and that Google likes)
- The headline – keyword – url relation
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Subscribe to the Podcast!
Resources and Links Mentioned
- Brian Dean's infographic A Data-Drive Guide to Creating Viral Content
- Buzzsumo's post How to Go Viral: Lessons From the Most Shared Content of 2015
- Yoast SEO (WordPress Plugin)
- CoSchedule's Headline Analyzer
- CoSchedule (affiliate link)
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[smart_track_player url=”http://traffic.libsyn.com/360entrepreneur/TSE_090.mp3″ title=”TSE 090: Copywriting Formulas & the 60-Second Sales Hook” artist=”Yann ilunga & Kevin Rogers” image=”http://www.360entrepreneur.net/wp-content/uploads/2015/01/Optimized-tse-podcast-2000.jpg” color=”f49333″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_stumble=”true” social_pinterest=”true” social_email=”true” ]
[smart_track_player url=”http://traffic.libsyn.com/360entrepreneur/TSE_101.mp3″ title=”TSE 101: Keyword Research 101″ artist=”Yann ilunga” image=”http://www.360entrepreneur.net/wp-content/uploads/2015/01/Optimized-tse-podcast-2000.jpg” color=”#ffc905″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_stumble=”true” social_pinterest=”true” social_email=”true” ]