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If you were to try out every new strategy you find out about, you'd be busy implementing a new tactic every day!
Driving traffic, generating leads, convert them into subscribers and then customers…it almost seems as if every blogger has his/her own systems and tools to achieve these goals.
So, how can you know whether a strategy you're currently using is working or it isn't? Link tracking!
In today's podcast episode I discuss how to track links so that you'll know exactly which strategies are working (and which aren't). I talk about tools to analyze how visitors use your site, the importance of A/B testing, resources you can use to shorten your links and how to track links.
In This Episode, You'll Learn More About
- Two resources you can use to see how people are using your site and interact with its elements
- The importance of A/B testing and different tools you can use to easily do that
- How to track links using Google's URL builder, so that you know which strategies work and which don't
- How to create trackable links and see their performance in Google Analytics
- Two easy-to-use tools to shorten and customize any link
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Resources and Links Mentioned
- Thrive Leads (affiliate link)
- OptimizePress (affiliate link)
- LinkedIn publishing platform
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