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When thinking about blogging, some think of teenagers writing a sort of online diary or mothers sharing recipes and advice with each other.
Reality is, though, that every entrepreneur and small business that isn’t leveraging the power of blogging is missing out big time.
As social media and branding strategist Phil Pallen told us a while ago, launching a blog is an opportunity to “establish your editorial voice”. This means that, through a blog, you can educate and help people, build authority and stand out.
In case you’re wondering, it’s even possible to utilize your blog and get heard, even when people don’t see you as an expert.
However, with millions of blogs out there, you have to make sure that your blog provides nothing but top-notch, quality content.
At this point you may be asking yourself “How do I start a successful blog?”
The first step is thinking of the reasons why you want to start a blog and which goals you want to achieve with it. After that, you should take some time to think and create an editorial calendar, which is going to help you list your blog post topics and publishing dates.
In terms of tools, the very first one you’re going to have to focus on is your web hosting service (my personal recommendation is Bluehost, the one I have been using for years and one of the sponsors of the 360 Entrepreneur Podcast).
What should you look for, when choosing a web hosting company? And how can you create an effective blogging strategy?
We discuss this, and much more, in today’s episode! Joining us is social media marketing and online marketing tools expert Ian Cleary of the award-winning blog RazorSocial.com.
Ian and I talk about what you should think about and do, in order to start a successful blog. From the web hosting service to common mistakes newbies make, Ian’s blogging tips and how to drive traffic and monetize with your blog.
If you’re on a journey to start a successful blog, you’re in the right place! If you have already been blogging, Ian has some tips for you too.
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Today’s Guest
After years of experience in technology companies in the startup ecosystem, Ian Cleary founded RazorSocial.com. Within 6 months of launching the blog, Ian and his team won an award through Social Media Examiner, which named RazorSocial one of the world’s top 10 social media blogs.
Today, with over 100,000 monthly visitors and more than 15,000 email subscribers, RazorSocial is one of the most popular blogs in the social media and online marketing niche.
Are you struggling to find time to be more effective with social media and online marketing? Don’t know what process will deliver the best results? On RazorSocial, Ian and his team help bloggers, podcasters, entrepreneurs and small business owners achieve better results and become more productive with online marketing using the best tools and technology.
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In This Episode, You’ll Learn More About
- What to think about, when choosing a web hosting company
- Ian’s blogging tips and techniques
- How to create an effective blogging strategy
- Common mistakes newbie bloggers make
- How to get traffic from social media
- Blog monetization tips
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Subscribe to the Podcast!
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Resources Mentioned
- RazorSocial (Ian’s blog)
- Ian’s posts 15 Irresistible Blogging Tips and Techniques for WordPress, Is Your Blog Strategy Effective?, Blogging for Profit? 5 Sure-Fire Ways Tools Will Help
- CoSchedule (affiliate link)
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