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Today's Guest Expert
Justin Christianson is a 13 year digital marketing veteran and self–proclaimed numbers junky.
He's the co–founder and president of the full–service conversion rate optimization company Conversions Fanatics and he's the author of the Amazon #1 best–selling book Conversion Fanatic: How to Double Your Customers, Sales and Profits With A/B Testing.
Conversion Fanatic, which is based on thousands of split tests on hundreds of campaigns, is considered the definitive guide to getting more out of your marketing efforts.
In This Episode, You'll Hear More About
- What A/B Testing is and why you can’t ignore it
- Some of the elements you should be focusing on in your conversion optimization efforts
- What Heap Maps and Click Maps are, and what they can do for you
- What to consider when trying to create a conversion funnel
- More about Justin’s best–selling book Conversions Fanatic
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Subscribe to the Podcast!
Links and Resources Mentioned
- Justin's best–seller Conversion Fanatic: How to Double Your Customers, Sales and Profits With A/B Testing
- Justin's social media pages