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Today’s Guest Expert
Justin Christianson is a 13 year digital marketing veteran and self–proclaimed numbers junky.
He’s the co–founder and president of the full–service conversion rate optimization company Conversions Fanatics and he’s the author of the Amazon #1 best–selling book Conversion Fanatic: How to Double Your Customers, Sales and Profits With A/B Testing.
Conversion Fanatic, which is based on thousands of split tests on hundreds of campaigns, is considered the definitive guide to getting more out of your marketing efforts.
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In This Episode, You’ll Hear More About
- What A/B Testing is and why you can’t ignore it
- Some of the elements you should be focusing on in your conversion optimization efforts
- What Heap Maps and Click Maps are, and what they can do for you
- What to consider when trying to create a conversion funnel
- More about Justin’s best–selling book Conversions Fanatic
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Links and Resources Mentioned
- Justin’s best–seller Conversion Fanatic: How to Double Your Customers, Sales and Profits With A/B Testing
- Justin’s social media pages
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