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When it comes to social media, LinkedIn is probably the one that is misused the most.
If you have a LinkedIn profile, I'm pretty sure you have taken some time to add your education, your current job occupation and previous professional experiences. You have probably added some skills and have started to connect with former classmates and co-workers too.
You see, most of the people use LinkedIn just like that, as a sort of online CV and portfolio where they can showcase their work experience and expertise.
If that's how you see LinkedIn (you're not alone, I was using it like that too!), I have got some news for you: you're missing out BIG TIME.
In this podcast episode, we're going to discuss how entrepreneurs and small business owners can get the most out of LinkedIn and turn their profile into a magnet for attracting and building relations with potential customers.
Social media marketing and LinkedIn expert, author and speaker Melonie Dodaro of TopDogSocialMedia.com stops by the podcast to talk about how to master LinkedIn by crafting a killer LinkedIn profile, creating a LinkedIn social selling funnel and much, much more.
As you will see, LinkedIn is also an excellent tool for lead-generation!
Today's Guest
Melonie Dodaro is a social media marketing coach, author and speaker. She's known for being one of the very best LinkedIn experts out there, as well as for her best-selling book [easyazon_link keywords=”The LinkedIn Code” locale=”US” nw=”y” nf=”y” tag=”360entrepre-20″]The LinkedIn Code: Unlock the Largest Online Business Social Network to Get Leads, Prospects & Clients for B2B, Professional Services and Sales & Marketing Profs[/easyazon_link].
Melonie is also the founder and CEO of Top Dog Social Media, company that provides social media marketing, LinkedIn and B2B advice, and she's a speaker who has been featured at conferences like Social Media Marketing World and The Big Social Media Conference.
Melonie joins us to talk about what most LinkedIn users are missing out on and why every entrepreneur and small business, who focuses on Business-to-Business relationships, should leverage it to network and connect with potential customers.
In This Episode, We Cover:
- Why it's important, for entrepreneurs and small business owners, to have a LinkedIn profile
- Tips for creating a killer LinkedIn profile
- How to create powerful LinkedIn lead generation messages
- Melonie's tips for connecting with influencers and decision-makers
- Steps to implement a LinkedIn social selling funnel
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Downloadable Resource
Sign up for Melonie's FREE LinkedIn Master Class, and click on the image below to get your FREE LinkedIn Cheat Sheet, valuable resources that are going to help you master LinkedIn:
Subscribe to the Podcast!
Links and Resources Mentioned Today:
- www.topdogsocialmedia.com (Melonie's website)
- [easyazon_link keywords=”The LinkedIn Code” locale=”US” nw=”y” nf=”y” tag=”360entrepre-20″]The LinkedIn Code[/easyazon_link] (Melonie's best-selling book)
- Melonie's LinkedIn profile
- Infographic: Social Selling in 30 Minutes a Day