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Having a business blog is an excellent way to establish your editorial voice and build an audience.
Its success depends on your ability to create relevant content and to effectively promote it. If only it were this easy…
Nowadays pretty much anybody can launch a business blog. But how can you successfully write interesting posts and market them?
In this episode, the Agents of Change founder and host Rich Brooks joins us to talk about how to structure your blog posts to increase the chances of people reading it and he discusses how to promote your content and the importance of building an email list.
Today's Guest
Rich Brooks is the founder of the Agents of Change, conference – taking place each – that brings together some of the industry marketers who discuss the latest developments in digital marketing, search, social and mobile.
He’s also the host the Agents of Change Podcast, weekly interview-based show that sees Rich sitting down and discussing online marketing some of these experts.
In This Episode, You'll Learn More About
- Rich's podcast The Agents of Change and the Agents of Change Conference
- The lessons he has learned after 100 podcast episodes
- Rich's advice for building an email list
- How to create an effective business blog, structure blog posts and promote them
- Some of the tools Rich considers must-haves for entrepreneurs and small business owners
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Resources and Links Mentioned
- Rich's podcast episode What I Learned From 100 Podcast Episodes
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