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Regardless of the niche you're in and what your business is about, your personal brand is a key component of your biz.
Even if you have a product you're focused on selling, you still need to sell YOU and what you bring to the table.
But how can you build a personal brand? Where should you start from?
If you have asked yourself those questions before, you're in the right place! Today we talk about how to build a killer personal brand with branding and social media strategist Phil Pallen.
In this episode, Phil and I go over what you should think about and do to build an amazingly cool personal brand, the relationship between your brand and the content you create and share and how to leverage Twitter to build and reinforce your personal brand.
Today's Guest
Today, we're joined by Santa Monica-based branding and social media strategist Phil Pallen. The lists of his clients includes entrepreneurs, actors and TV personalities, some of which have appeared on popular TV shows such as Shark Tank, Project Runaway and the Doctors.
Phil is also the author of the book Shut Up and Tweet and a speaker, who speaks both at conferences and Access Hollywood. If you want to build a 5-start personal brand and want to take your social media presence to the next level, you're going to love today's podcast!
In This Episode We Talk About:
- Steps to Building a Personal Brand
- How to make your brand resonate through your site
- The relationship between personality and content – and why they are not two completely separate entities
- Social media branding tips and the power of images online
- How to leverage Twitter to build your brand
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Get Your Copy of Shut Up and Tweet!
If you want to learn more about how to master Twitter, make sure to get a copy of Phil's book Shut Up and Tweet:
Subscribe to the Podcast!
Resources, People and Links Mentioned:
- www.philpallen.com (Phil's website)
- His book Shut Up and Tweet
- @PhilPallen (Phil on Twitter)