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Today's Guest Expert
Joanna Wiebe is a conversion copywriter, author and speaker.
She's know as the creator of CopyHackers.com, THE place that will help you write more persuasive, believable and usable copy…sans pixie dust, so you can boost your website and email conversion rates.
Joanna and Copy Hackers have been featured on places and at events like like Inbound, ProBlogger, Conversion Jam, Entrepreneur and CopyBlogger.
In This Episode, You'll Hear More About
- The story behind Copy Hackers
- The #1 job every marketing campaign has
- The “anatomy” of a high–converting landing page
- How understanding the “Bucket Idea” and the Stages of Awareness will help you build better landing pages
- Call–to–Action vs. Call–to–Value
- Jo’s copywriting tips for getting your emails opened
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Subscribe to the Podcast!
Links and Resources Mentioned
- joanna@copyhackers.com
- @Copyhackers (Joanna on Twitter)
- The Conversion Marketer's Guide to Landing Page Copywriting (the eBook Joanna co–wrote with the Unbounce team)
- Ann Handley’s book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content