TSE 077: Email Segmentation and Email Marketing Funnels w/ Adam Tuttle of ActiveCampaign

[et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”off”]

[smart_track_player url=”http://traffic.libsyn.com/360entrepreneur/TSE_077.mp3″ title=”TSE 077: Email Segmentation and Funnels” artist=”Yann ilunga & Adam Tuttle” image=”http://www.360entrepreneur.net/wp-content/uploads/2015/01/Optimized-tse-podcast-2000.jpg” color=”345e95″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_stumble=”true” social_pinterest=”true” social_email=”true” ]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”on”]

Email segmentation allows you to deliver tailored content to a specific person or group of people.

By failing to do that, however, some email lists have relatively low open and click rates. If you’re thinking about your email list subscribers as a unique group of people, you’re doing them a disservice.

You’re doing more than that, actually. In fact, having low open and click rates increases the likelihood of your emails ending up in the spam folder.

Remember the say The money is in the list? Ok, it makes it clear that your email list is an important element of your online business.

So, which tools can you use to get started with email segmentation? What if you already have a newsletter, how can you implement email segmentation into your existing list? And what can you do, in order to engage your email list subscribers and increase the chances of them opening the emails you sent?

We discuss all this with Adam Tuttle of ActiveCampaign! This new podcast episode teaches you want you need to know to successfully get started with email segmentation and funnels, whether you’re starting from scratch or already have an email list.

Today’s Guest

Adam Tuttle is an email marketing consultant for ActiveCampaign, all-in-one marketing platform that helps small business, startups and entrepreneurs grow their business through email marketing, marketing automation, sales & CRM (customer relationship management).

Trusted by over 100,000 businesses worldwide, ActiveCampaign is a very powerful, yet affordable, solution for all those who want to take their email marketing efforts to the next level through easy-to-implement email segmentation, automation and much more.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”on”]

In This Episode, We Discuss:

ActiveCampaign’s features and what it can do for your business

Why you shouldn’t ignore the importance email segmentation

How to do email segmentation from scratch and how to easily segment an existing list

Adam’s advice to engage your email list subscribers

Email marketing funnels

Downloadable Resources

To learn more about the world of email segmentation, I’d recommend you check out Ryan Levesque’s Ask. As a listener of the 360 Entrepreneur Podcast, you can actually get it for FREE, as an audiobook, courtesy of today’s sponsor Audible! Click the image below to sign up for free and get your audiobook copy of Ask:

If you’re interested in learning more about ActiveCampaign, click the image below and fill out the form to get access to a behind-the-scenes look at my new favorite email marketing service!

[thrive_2step id=’4078′] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Subscribe to the Podcast!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”https://yannilunga.com/wp-content/uploads/2016/01/iTunes-button.png” alt=”Subscribe Podcast iTunes” show_in_lightbox=”off” url=”http://www.Yannilunga.com/itunes” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”https://yannilunga.com/wp-content/uploads/2016/01/Stitcher-button.png” alt=”Subscribe Podcast Stitcher” show_in_lightbox=”off” url=”http://www.Yannilunga.com/stitcher” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Links and Resources Mentioned:

ActiveCampaign (affiliate link)

ActiveCampaign blog

ActiveCampaign community

Digital Marketer

[easyazon_link identifier=”1939447720″ locale=”US” nw=”y” tag=”360entrepre-20″]Ask[/easyazon_link] by Ryan Levesque

Infusionsoft

atuttle@activecampaign.com (Adam’s email)

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]