Email Marketing for Podcasters (w/ Laura Petersen, Aweber’s Tom Tate, Tom Schwab and ActiveCampaign’s Kelly O’Connell) [The Podcaster Lab 66]

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Why should you, as a podcaster, care about email marketing?

How can you get started with it? What are you going to need and what are some ways you can turn podcast listeners into email subscribers?

That's what this episode of The Podcaster Lab is all about!

Today, we kick off a series of sessions that focus on email marketing and lead-generation for podcasters. And we start with a bang.

Tune in to get some list-building advice from Laura Petersen, Tom Tate of Aweber, Tom Schwab and ActiveCampaign's Kelly O'Connell.

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

What email can do for you – and what the story of MySpace teaches [spp-timestamp time=”1:58″]

The ROI (Return on Investment) of email marketing [spp-timestamp time=”4:47″]

What's needed to build and manage an email list [spp-timestamp time=”7:13″]

Tom Tate talks about how to get people on your email list [spp-timestamp time=”9:26″]

Tom Schwab lists a variety of resources you can use as lead-magnets [spp-timestamp time=”10:27″]

Where Laura Petersen typically directs her podcast listeners toward and how to take advantage of the fact that many people listen to podcasts with their smartphone [spp-timestamp time=”12:40″]

The 3 dimensions of email marketing you need to consider [spp-timestamp time=”18:56″]

Tom Tate discusses what to do once a podcast listener has subscribed to your email list [spp-timestamp time=”19:35″]

Kelly O'Connell goes over the role of an automated email sequence within email marketing [spp-timestamp time=”22:43″]

A simple hack you can use to decrease the chance of your newsletter email ending up in the spam folder [spp-timestamp time=”26:51″]

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