The Content Upgrade Technique (w/ Nick Loper) [The Podcaster Lab 67]

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The Content Upgrade Technique is a blogging strategy that focuses on one thing: helping you grow your email list.

Originally created by popular blogger Brian Dean, it's a very powerful lead-generation approach not only for bloggers but for podcasters too.

Just ask Nick Loper, host of the award-nominated podcast Side Hustle Show.

In this episode, we take a closer look at the Content Upgrade Technique, we look at the tools, at a variation you can leverage and hear how Nick Loper has been using it for his show – and how you can do the same for yours.

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

The transactional aspect of lead-generation [spp-timestamp time=”1:59″]

Nick Loper discusses the Listener Pyramid [spp-timestamp time=”2:26″]

Tom Schwab lists a few lead-magnet ideas you can use to grow your email list [spp-timestamp time=”3:35″]

Nick Loper talks about the anonymity of your podcast audience and how email fits into the equation [spp-timestamp time=”5:01″]

How many people typically go about growing their email list on their website (and why this may not always be that effective [spp-timestamp time=”6:40″]

What the Content Upgrade Technique is all about [spp-timestamp time=”8:12″]

How Nick uses the Content Upgrade Technique to generate leads with his podcast [spp-timestamp time=”8:37″]

What's needed to utilize this lead-generation strategy [spp-timestamp time=”10:44″]

Another approach you can have if you feel that creating new content upgrades on a regular basis isn't your thing [spp-timestamp time=”11:48″]

A tool that easily lets you add specific opt-in forms and/or buttons to multiple webpages in just a few clicks [spp-timestamp time=”14:35″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/67_The_Content_Upgrade_Technique_w__Nick_Loper.mp3″ title=”TPL 067: The Content Upgrade Technique” artist=”Yann ilunga & Nick Loper” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Here's how to use the Content Upgrade Technique to grow your email list as a podcaster” hashtag=”emaillist, #ContentUpgrade” twitter_username=”theyannilunga” ]