Content Optimization: an Introduction (w/ Andrew Kan & Laura Petersen) [The Podcaster Lab 62]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/62_Content_Optimization__an_Introduction_w__Andrew_Kan__Laura_Petersen.mp3″ title=”TPL 062: Content Optimization: an Introduction” artist=”Yann ilunga, Andrew Kan & Laura Petersen” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”This is how to get started with Content Optimization” hashtag=”Optimization, #SEO” twitter_username=”theyannilunga” ]

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Content Optimization is a key process for every content creator, podcasters included.

Why does it matter? What type of keywords should you focus on? And how can you get started with content optimization?

Today's episode kicks off a series that focuses on optimizing your content and we start the conversation along with bestselling author Laura Petersen, and director – and member of the TubeBuddy team – Andrew Kan.

It doesn't matter how long have you been creating content for. Optimizing your content is a MUST!

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In This Episode, You'll Hear About

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

Why optimization matters [spp-timestamp time=”0:40″]

2 perspectives you can look at content optimization from [spp-timestamp time=”1:54″]

Laura Petersen and Andrew Kan talk about what you need to consider in addition to SEO [spp-timestamp time=”2:27″]

Short- and Long-Tail Keyword explained [spp-timestamp time=”4:06″]

How keyword research works [spp-timestamp time=”7:59″]

Why you may want to consider using categories and/or tags on your website (and how I got about it for The Podcaster Lab) [spp-timestamp time=”8:13″]

More about Podcast Movement 2018 [spp-timestamp time=”11:06″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/62_Content_Optimization__an_Introduction_w__Andrew_Kan__Laura_Petersen.mp3″ title=”TPL 062: Content Optimization: an Introduction” artist=”Yann ilunga, Andrew Kan & Laura Petersen” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”This is how to get started with Content Optimization” hashtag=”Optimization, #SEO” twitter_username=”theyannilunga” ]