,

Content Optimization: an Introduction (w/ Andrew Kan & Laura Petersen) [The Podcaster Lab 62]

Content Optimization - an Introduction – The Podcaster Lab 62

[et_pb_section bb_built=”1″ admin_label=”section” next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.2.2″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/62_Content_Optimization__an_Introduction_w__Andrew_Kan__Laura_Petersen.mp3″ title=”TPL 062: Content Optimization: an Introduction” artist=”Yann ilunga, Andrew Kan & Laura Petersen” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”This is how to get started with Content Optimization” hashtag=”Optimization, #SEO” twitter_username=”theyannilunga” ]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” color=”#ffffff” show_divider=”off” /][et_pb_text admin_label=”Lead-Magnet” background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.106″]

[thrive_leads id=’1796′]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro Text” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.2.2″]

Content Optimization is a key process for every content creator, podcasters included.

Why does it matter? What type of keywords should you focus on? And how can you get started with content optimization?

Today’s episode kicks off a series that focuses on optimizing your content and we start the conversation along with bestselling author Laura Petersen, and director – and member of the TubeBuddy team – Andrew Kan.

It doesn’t matter how long have you been creating content for. Optimizing your content is a MUST!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” color=”#ffffff” show_divider=”off” /][et_pb_text admin_label=”Lead-Magnet” background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.106″]

[thrive_leads id=’1796′]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” locked=”on” color=”#ffffff” show_divider=”off” /][et_pb_text admin_label=”You’ll Hear About” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.2.2″]

In This Episode, You’ll Hear About

 

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

 

  • Why optimization matters [spp-timestamp time=”0:40″]

 

  • 2 perspectives you can look at content optimization from [spp-timestamp time=”1:54″]

 

  • Laura Petersen and Andrew Kan talk about what you need to consider in addition to SEO [spp-timestamp time=”2:27″]

 

  • Short- and Long-Tail Keyword explained [spp-timestamp time=”4:06″]

 

  • How keyword research works [spp-timestamp time=”7:59″]

 

  • Why you may want to consider using categories and/or tags on your website (and how I got about it for The Podcaster Lab[spp-timestamp time=”8:13″]

 

  • More about Podcast Movement 2018 [spp-timestamp time=”11:06″]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.2.2″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/62_Content_Optimization__an_Introduction_w__Andrew_Kan__Laura_Petersen.mp3″ title=”TPL 062: Content Optimization: an Introduction” artist=”Yann ilunga, Andrew Kan & Laura Petersen” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”This is how to get started with Content Optimization” hashtag=”Optimization, #SEO” twitter_username=”theyannilunga” ]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″ locked=”off”][et_pb_row parent_locked=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” parent_locked=”off” _builder_version=”3.0.106″]

Subscribe to the Podcast!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image admin_label=”Apple Podcasts” _builder_version=”3.0.106″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-Apple-Podcasts.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/ApplePodcasts” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Stitcher” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-Stitcher.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/stitcher” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Spotify” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Spotify.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/spotify” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”RadioPublic” _builder_version=”3.0.106″ src=”https://yannilunga.com/wp-content/uploads/2018/04/RadioPublic.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/RadioPublic” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image admin_label=”Overcast” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Overcast.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/overcast” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Pocket Casts” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button–Pocket-Casts.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/pocketcasts” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Breaker” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Breaker.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/breaker” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”RSS” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-RSS.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/rss” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” color=”#ffffff” show_divider=”off” /][et_pb_text admin_label=”Links & Resources” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.2.2″]

Links and Resources Mentioned

 

 

 

 

 

 

 

 

 

  • episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_button _builder_version=”3.0.106″ button_text=”Browse the Complete Archive of Episodes” button_url=”https://www.ThePodcasterLab.com” url_new_window=”on” button_alignment=”center” background_layout=”dark” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#f08679″ button_icon=”%%132%%” button_icon_color=”#ffffff” button_icon_placement=”right” button_text_size=”30″ button_text_size_tablet=”20″ button_text_size_last_edited=”on|phone” locked=”on” /][/et_pb_column][/et_pb_row][/et_pb_section]