![Video-Based Lead-Generation and A/B Testing [The Podcaster Lab 71]](https://yannilunga.com/wp-content/uploads/2018/05/Video-Based-Lead-Generation-and-A2FB-Testing-–-The-Podcaster-Lab-71.jpg)
Since video is the closest we get to a face-to-face interaction, using the medium for lead-generation purposes is a no-brainer. Learn about a couple of video-based strategies you can use and how to make A/B Testing part of your list-building strategy.
![Challenges, Giveaways and Viral Loops (w/ Natalie Sisson and David Pitts) [The Podcaster Lab 70]](https://yannilunga.com/wp-content/uploads/2018/05/Challenges-Giveaways-and-Viral-Loops-–-The-Podcaster-Lab-70.jpg)
This episode focuses on 3 lead-generation strategies podcasters can use to boost their email list: leveraging challenges, giveaways and/or viral loops. Natalie Sisson and David Pitts share their advice.
![Leveraging SMS Marketing (w/ David Pitts and Laura Petersen) [The Podcaster Lab 69]](https://yannilunga.com/wp-content/uploads/2018/05/SMS-Marketing-–-The-Podcaster-Lab-66.jpg)
Why should podcasters be using SMS Marketing to grow their email list? And why should they look at this strategy above others in the first place? This episode features text messaging uses and advice from David Pitts and Laura Petersen.
![The Podcast-to-Webinar System (w/ Kelly Roach and Omar Zenhom) [The Podcaster Lab 68]](https://yannilunga.com/wp-content/uploads/2018/05/Podcast-to-Webinar-System-–-The-Podcaster-Lab-68.jpg)
Webinars can be a very powerful tool to grow your email list. In this episode, business coach Kelly Roach and WebinarNinja co-founder Omar Zenhom discuss how podcasters can leverage the Podcast-to-Webinar to the fullest to generate leads and boost their list.
![The Content Upgrade Technique (w/ Nick Loper) [The Podcaster Lab 67]](https://yannilunga.com/wp-content/uploads/2018/05/The-Content-Upgrade-Technique-–-The-Podcaster-Lab-67.jpg)
The Content Upgrade Technique is a strategy that allows you to generate new email subscribers – and grow your email list – on a regular basis. Award-nominated podcaster Nick Loper discusses how he uses it and how other podcasters can (and should) too.
![Email Marketing for Podcasters (w/ Laura Petersen, Aweber’s Tom Tate, Tom Schwab and ActiveCampaign’s Kelly O’Connell) [The Podcaster Lab 66]](https://yannilunga.com/wp-content/uploads/2018/05/Email-Marketing-for-Podcasters-–-The-Podcaster-Lab-66.jpg)
Why should podcasters care about email marketing? What should you think about and do to start generating leads and engage people once they’ve become email subscribers? This session features advice from members of the Aweber and ActiveCampaign teams, Laura Petersen and Tom Schwab.