If we don't consider face-to-face interaction, video is probably the most powerful way to build a human connection with your audience.
With a blog post, you get to entertain, inform and educate your readers. However, it's difficult to connect with them on a personal through text.
In this sense, an audio podcast allows you to do everything you can do with text, but it boost the human element – as listeners are able to hear you and get a feeling of how you're doing, your mood, etc.
Video enhances all this. In fact, viewers are able to actually see you. They can see you smiling, your hands moving, and so forth.
In other words, using video is a great way to reinforce your brand and connect with your community.
But what can you do to make sure you build an irresistible brand through video?
We discuss all this with media host, video marketing and branding expert Mimika Cooney! Join us to learn more about the power of video, the Dos and Don'ts of live streaming and how you can repurpose your video content.
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Today's Guest Expert
Mimika Cooney is a South Africa-born TV host, published author, speaker and video marketing, who helps entrepreneurs attract their perfect clients and position their brand for higher sales.
She's also the host of Mimika TV, a web show that inspires entrepreneurs to build a brilliant business brand.
When she's not busy helping her clients or sharing her expertise on her show, Mimika can be found on industry-leading podcasts such as Mixergy, Marketing Access Pass and Mastermind Your Launch.
Today, You'll Hear More About
- Mimika's entrepreneurial journey
- How to get started with video marketing
- Why Mimika decided to change the format of web show
- Periscope and Blab best practices
- How Mimika repurposes her video content
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