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Do you know what some of today’s most successful business and media companies, such as the New York Times, the Huffington Post and Copyblogger, have in common? They all have been built around the Content Inc. model.
So, what exactly is the Content Inc. model and how can you build your business using it? And what if you already are an entrepreneur or small business owner, how can you implement it into your tactics and business model?
This new podcast episode answers all those questions and shows you how you can build a business and grow an audience using what Content Marketing Institute founder Joe Pulizzi calls the Content Inc. model. During our interview, Joe and I discuss his new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Business.
In addition, we talk about how to identify your sweet spot, get started with content marketing and the 6-step Content Inc. model.
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Today’s Guest
Joe Pulizzi is an entrepreneur, speaker and one of the leaders behind the content marketing movement. He’s the founder of Content Marketing Institute – the leading education and training organization for content marketing – and the largest in-person content marketing event in the world: Content Marketing World.
Joe is also the author of four books. The latest, [easyazon_link identifier=”125958965X” locale=”US” nw=”y” tag=”360entrepre-20″]Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Business[/easyazon_link], shows you the 6 steps of the business-startup process, making it simple for you to visualize, launch and monetize your own business.
Additionally, Joe is the host of the podcast Content Inc. with Joe Pulizzi and the co-host, along with Robert Rose, of This Old Marketing Podcast.
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In This Episode, You’ll Learn More About
- Joe’s passion for the color orange and his new book Content Inc.
- How to identify your sweet spot and leverage the Content Tilt
- “Three and Three” model
- An easy-to-implement, yet very powerful approach to content marketing
- The 6 steps of the Content Inc. model
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[smart_track_player url=”http://traffic.libsyn.com/360entrepreneur/TSE_074_Build_a_Business_and_Grow_an_Audience_With_the_Content_Inc._Model_with_Joe_Pulizzi.mp3″ title=”TSE 074: Build a Business & Grow an Audience Using the Content Inc. Model” artist=”Yann ilunga & Joe Pulizzi ” image=”http://www.360entrepreneur.net/wp-content/uploads/2015/01/Optimized-tse-podcast-2000.jpg” color=”f16d10″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_stumble=”true” social_pinterest=”true” social_email=”true” ]
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Get Your Free Audiobook Copy of Content Inc.!
Thank to today’s sponsor, you can get an audiobook copy of Joe’s new book completely for free! Simply click the image below, sign up for free to get the audiobook and a 30-day risk-free trial to Audible:
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Subscribe to the Podcast!
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Resources and Links Mentioned
- [easyazon_link identifier=”125958965X” locale=”US” nw=”y” tag=”360entrepre-20″]Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Business[/easyazon_link] (Joe’s new book)
- Joe’s podcasts Content Inc. with Joe Pulizzi and This Old Marketing Podcast
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