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What do you do when you spot a competitor sell a similar product and service to the ones you're selling?

Perhaps you don't let that get to you and go about your business, or maybe you decide to try and attract more customers by offering a lower, more competitive price.

The question is, is that the right move?

What if I told you that there's something you can do to attract clients and boost sales WITHOUT the need to decrease your price?

In today's episode, the Institute of Wow founder John Dwyer shares how you can use the power of wow to become more competitive and boost your sales.

The best part? JD's advice applies to you, regardless of your niche and the type of business you have!

Today's Expert

JDJohn Dwyer is an Australian entrepreneur, marketing and business coach. He's the founder of the Institute of Wow, company that entrepreneurs and small business owners attract more customers and boost sales through the Wow factor.

The list of professionals that have collaborated with JD includes popular comedian and actor Jerry Seinfeld, who JD convinced to be a spokesman for a Small Australian bank – a campaign that resulted in the bank tripling its home loan market share in just 24 months.

 

 

Today, You'll Hear More About

  • Why lowering your price isn't the best strategy to become more competitive and attract more clients
  • The 5 components of the Wheel of Wow
  • The 3 incentives and rewards that boost sales
  • The direct–response components your website has to have
  • email vs sms marketing
  • JD's collaboration with popular comedian Jerry Seinfeld

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