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Should I Repurpose My Podcast Content? (w/ Kyle Martin) [The Podcaster Lab 46]
What does repurposing your content entail and why should you think about it? In this episode, Kyle Martin and I discuss why you may want to carve out some time to repurpose your podcast content.
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Paid Podcast Marketing Strategies (part 2): Podcasting Apps and Content Discovery Platforms [The Podcaster Lab 45]
In this 2nd part of the mini-series on paid podcast marketing strategies, we focus on leveraging content discovery platforms and programs inside 2 podcasting apps: Overcast Ads and RadioPublic’s Affinity Promotions.
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Paid Podcast Marketing Strategies (part 1): Social Media [The Podcaster Lab 44]
In this episode, we take a closer look at injecting some money into your podcast marketing and leverage paid social media ads on platforms like Facebook, Twitter, LinkedIn and Instagram to grow your community and show. This is part one of a 2-part mini-series.
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Evaluating the Performance of Your Podcast Marketing Campaigns (w/ Matt MacDonald & Carolin Pilligrath) [The Podcaster Lab 43]
Keeping track of analytics is the best way to know about and evaluate the performance of your podcast marketing campaigns. In this episode, alongside RadioPublic’s Matt MacDonald and Carolin Pilligrath, we look at how to go about it.
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How to Market Your Podcast Long-Term (w/ Sarah Dandashy, Stefano Mongardi, Sue B. Zimmerman & Mike Morrison) [The Podcaster Lab 42]
What should you think about and do to market your podcast beyond publishing day, long-term? Join me and 4 experts to learn more about that and how to utilize what I call the “Spread Out” podcast marketing strategy.
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Podcast Episode Media Kit: What to Include in Yours (w/ Baird Hall, Mike Morrison & More) [The Podcaster Lab 41]
What’s a podcast episode media kit? Why does your show need one and what should you include in yours? Wavve founder Baird Hall, RadioPublic’s Matt MacDonald, Mike Morrison and more experts share their thoughts.
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Technology has had a major impact on business, with many companies relying on computers and other devices to improve efficiency and productivity. It has also facilitated communication and collaboration, making it easier for businesses to connect with customers and partners around the world.