‘Unicorn-Level Digital Marketing Expert'
I help service-providers like coaches, consultants, solopreneurs, and freelancers consistently generate organic leads, appointments, and sales conversations with easy-to-follow systems.
I consult entrepreneurs, marketers, coaches, authors, entrepreneurs, and podcasters on how to leverage podcast hosting and guesting to get more exposure, leads and attract prospects.
As an international speaker, I've had the pleasure and honor of stepping on stage, speak, and teach at conferences, events, and workshops in Europe, Australia, the United States, and even in the High Arctic!
PODCASTER (AND CONTENT CREATOR)
I blog, create video content and, with my shows combined, I've published well over 400 podcast episodes.
Oh yes, I also organized what was the world's largest digital conference about podcasting back in 2016: the Podcast Success Summit!
Making the MostOut of This Website
On this website, you'll learn how to strategically leverage organic lead generation, podcasting, and podcast guesting to get exposure, attract your ideal clients, and have more appointments.
You're in the right place if you're a coach or a consultant, an entrepreneur or small business owner, a podcaster or a creative professional.
Browse through a series of free trainings and resources that focus on podcast hosting, guesting and systems
Learn about lead generation, podcasting and podcast guesting by listening to The Podcaster Lab podcast, reading an article or watching a video
CONSULTING & COURSES
Learn on your own through a library of premium video courses or work one-on-one with Yann
I'm a polyglot lead generation and podcasting consultant, international speaker, and podcaster.
I help coaches, consultants, freelancers and small business owners consistently get organic leads, appointments, and sales conversations through easy-to-follow systems. I also teach them how to get exposure, build authority and attract prospects through podcasting, automated systems, and podcast guesting.
Click Here to Read the Full Story
After getting my Master’s Degree in social sciences with a major in Media & Global Communication from the University of Helsinki (I did and obtained my Bachelor Degree of Science in Communications from Lugano’s USI – Università della Svizzera Italiana/University of Lugano ), and having worked as a journalist, I decided to take the leap and started my own online business.
I’m all about taking action and wanted to live life on my own terms, and that’s what led me to the decision to become a business owner and embrace the entrepreneurial space.
In my work (my company, 360 Entrepreneur, is part of Suomen Yrittäjät – the Federation Finnish Enterprises), I focus on helping coaches, consultants, entrepreneurs, business owners, authors, speakers, and independent podcasters get more exposure, generate leads and drive prospects into their pipeline with organic lead generation, podcasting, and podcast guesting.
Whether it's planning and launching a lead generation campaign, helping a client record and publish a podcast in their niche, focusing on the podcast marketing side of things, implementing automated systems into your workflow or leveraging podcast guest interviews as an actual asset for your business, I always bring my A game and go out of my way to provide my clients and students with value and practical, no-nonsense advice.
Having been dubbed ‘Podcasting Advocate’ by Forbes and one of the ‘Unicorn-Level Digital Marketing Experts' by Inc., I carry out my work and try to help my clients and community members in different ways. Firstly, this website, which undoubtedly is my online headquarters. Here, I share advice through different types of content.
The Podcaster Lab helps you become an independent podcaster through tips, case-studies and a series of podcasting experiments that I run. Think of me as a “podcasting Guinea pig”: I experiment with different podcasting-related topics and then take back the curtain so that you can see what works (and you can implement) and what doesn’t.
Moreover, I've been behind the mic also with the BEPSII Podcast, the official podcast of the BEPSII scientific network, Haaga-Helia Porvoo Stories, the official podcast of the Haaga-Helia University of Applied Sciences Porvoo Campus (Finland) and the interview series Communication Rights in the Digital Age (of the conference by Helsinki Media Policy Research Group, the University of Helsinki, the ECREA Communication Law and Policy Section and the Euromedia Research Group). Furthermore, I've helped create and have served as the host of the interview series for the GMMP (Global Media Monitoring Project), and the one for the Media Platformisation and Small Nations conference (by the University of Helsinki and Tampere University).
My blog features quick reads and in-depth guides, whereas my YouTube channel brings you more strategies and tutorials delivered in video form.
‘Podcasting Advocate Yann Ilunga'
As a lead generation and podcasting consultant, I carry out my work primarily through one-on-one consulting calls and focus on three topics: lead generation, podcasting, and podcast guesting.
The scope of my consulting work varies depending on the client. It can be creating and launching a lead generation system for a client's business, crafting a podcasting strategy to make podcasting part of their content marketing strategy or being featured on other people's shows as a guest – all the way to implementing automated systems into your podcasting workflow.
I don’t limit myself to one-on-one work, though!
In fact, I've also created a series of video courses (some are free and others are premium) that revolve around podcast hosting, guesting and systems.
Some may refer to me as one of the ‘Movers and Shakers’ of the podcasting industry – space I've been in since 2014 – for a couple of reasons.
In addition to being the creator of several podcasts, I'm the founder of what was the world’s BIGGEST digital conference for podcasters (the Podcast Success Summit).
Organized for the first time in 2016, the online conference has featured hundreds of speakers (80 in its first edition!) – including some of the best podcasters, podcasting experts and digital marketers around such as John Lee Dumas, Pamela Slim, Jordan Harbinger, Sue B. Zimmerman, and New York Times bestselling authors Jay Baer and Joel Comm.
‘Unicorn-Level Digital Marketer'
Even though I really enjoy working and teaching online, I LOVE meeting people and share my knowledge in person.
As a speaker, I’ve had the pleasure to educate, inspire and entertain audiences internationally, from sunny Florida, Brisbane, Sydney, and Philadelphia all the way to Finland, the Netherlands, and even High Arctic Canada! The list of conferences, events, and workshops I have spoken at includes Podcast Movement, Podfest, Australia’s We Are Podcast, Podcast Italia, Digi Day, Amsterdam’s B. Business, and the Entrepreneur Speakers Network Sydney, only to mention a few.
Moreover, I've taught and held sessions (both in-person and remotely) for several organizations and institutions, such as the American Marketing Association, the Northwestern University in Qatar, the University of Helsinki, the BEPSII Sea-Ice Field School (in Cambridge Bay, Nunavut), and Haaga-Helia University of Applied Sciences.
Did I mention that I've also contributed to the chapters of a couple of books: Marketing Now: 134 of the World's Leading SEO, Online Advertising & Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, and Strategie di Digital PR per Startup [in Italian]?
When I’m not busy working with my clients, teaching my students, speaking at events or interview some of the world’s top music industry experts and contemporary music stars for The Jazz Spotlight Podcast (my show in the music industry), I can probably be found traveling somewhere around the world.
From cycling across the Golden Gate bridge, driving Australia’s Great Ocean Road, California’s Pacific Coast Highway or by Ireland’s Atlantic coast, checking some of the world's tallest buildings like the Burj Khalifa in Dubai or Toronto's CN Tower, feeding kangaroos, (try to) ride waves at Byron Bay or snorkeling at the Great Barrier Reef, traveling around Europe, exploring Tokyo (one of my favorite cities in the world!), playing beach volleyball or chilling and enjoying breath-taking views of Locarno from the Cardada mount…I never have enough of traveling!
Hope to meet you in person one day!
Podcast Episodes Created
Hours of Podcast Content Produced
Audio & Video Interviews Conducted
Now I have a system to onboard my podcast guests "auto-magically"!
Dr. Nii Darko
Host of Docs Outside the Box Podcast
Thanks to Yann's systems, my team & I can better serve our clients
Founder of Lawpods – Podcast Production for Lawyers
I walked away with 8 things to implement!
Host of Winning With Shopify
Focused, professional and concrete action-oriented advice
Host of the Expat Business Hero Podcast
Really enjoyed Yann's presentation on 2 levels: the quality of the information and his audience interaction
Host of InglesPodcast
Yann had the most-professional podcast guesting system I've seen after publishing 100+ episodes
Host of It's No Secret With Dr. T
2 million downloads and counting!
Yann’s teachings and trainings, along with his infectious love for podcasting, have been really helpful in my show passing the 2 million downloads mark!
I highly recommend the Podcast Growth Hub as you grow your show.
[/spp-transcript] Gina Ryan
Host of The Anxiety Coaches Podcast with Gina Ryan
Yann helped me with so many aspects beyond just podcasting
Yann helped me with so many aspects beyond just podcasting.
We didn’t just dive into the gear, but first zoomed out to look at the overall strategy. His advice helped me to be a better podcast host and also an amazing guest. I eventually landed on the top-ranking show Entrepreneur on Fire and did one of the best interviews of my career!
I highly recommend Yann for anyone that wants to learn more about podcasting and how to use the medium strategically to grow your reach. He’s a great guy with an important mission: help you so that you can help more people.
[/spp-transcript] Kathryn Kemp Guylay
Award-winning author & host of Positive on Publishing
I got results just a couple of days after the call!
The consulting calls with Yann helped me understand how to market my podcast and attract more listeners. I reached out to Yann because I was overwhelmed trying to implement different strategies.
His advice during our calls was explained in an easy-to-follow manner and I got results just a couple of days after implementing it! If you're looking for assistance, go for one of the best podcasters out there – you won't regret it!
Host of the How to Become a Rockstar Photographer Podcast
Very thorough in his analysis, definitely worth the investment
I discovered Yann at the Podcast Success Summit. I really appreciated his style of interviewing because it didn't feel like an interview, but felt more like a discussion among peers. Yann has great communication skills and is a master at building empathy with whoever he's relating to.
That prompted me to go listen to his podcast which also contained very valuable advice for any podcaster. I subsequently booked an hour of consulting time with Yann. It was definitely worth the investment!
He was very thorough in his analysis of all of my “exposure” channels: my podcast, my website, and my YouTube channel. Yann had very insightful, concrete and actionable feedback and suggestions. It was extremely valuable to get that outsider's perspective.
I've already implemented a couple of his recommendations and am still working on the others. I highly recommend Yann to anyone looking for a podcasting coach.
[/spp-transcript] Marla Ilona
Producer of Setting the Record Straight: God's Truth for This Generation
Book Yann Now
Lecturer, Haaga-Helia University of Applied Sciences
I have been able to go from nobody and nowhere to making a difference and saving lives
Yann has been instrumental in my business growth. I started from scratch with no podcasting knowledge and am about to launch my second podcast in conjunction with The Business Innovators Radio network and WCKG am/f in Chicago.
Through Yann’s unbelievably comprehensive Podcast Success Summit, his Podcast Growth Mastermind, and Podcast Growth Hub, I have been able to go from nobody and nowhere to making a difference and saving lives with my Recovery Innovators podcast and Addiction Breakthrough Summit.
And thanks to his Podcast Growth Incubator, I now have a step-by-step blueprint I can follow to promote and grow my show. Also note, Yann has been extremely available whenever I have questions or desire feedback, for both my podcast and my recent online summit. So helpful and so valuable.[/spp-transcript]
Host of Recovery Innovators Radio
Valuable advice on how to implement the podcast into the bigger picture in order to grow your business
I followed Yann’s Podcast Success Summit and was impressed by his professionalism. I could have bought the recordings, which would have been worth every penny, instead, I wanted to have him all to myself and invested in some coaching with him. I was not disappointed!
He asked me to send him my questions ahead of time, which I did, and then during our coaching call, he was prepared with in-depth information and resources about every one of them.
Yann is not only an expert in everything related to podcasting, but he will also give you advice on how to implement the podcast into the bigger picture in order to grow your business!
I can only recommend Yann and his work, whether it is his online courses or his one-on-one coaching!
[/spp-transcript] Sarah Santacroce
LinkedIn expert and host of the Introvert Biz Growth Podcast
Deep into the content, a lot of value and answers to the audience's questions
Founder of Entrepreneur Speakers Network Sydney
After attending Yann's podcasting workshop, we plan on starting our podcast
Sohvi Lindroos & Neea Hyttinen
Tourism & Event Management Students at Haaga-Helia University of Applied Sciences
I couldn't have gotten my funnels together without Yann's help and generous advice.
He was a lifesaver when launching two new courses, a drip email sequence, and a site redesign all at the same time.
[/spp-transcript] David Krevitt
Growth Hacking & Automation expert