[et_pb_section bb_built=”1″ admin_label=”section” next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/40_Podcast_Marketing_Goals__How_to_Set_Yours_w__Matt_MacDonald_Kyle_Martin__Rich_Brooks.mp3″ title=”TPL 040: Podcast Marketing Goals: How to Set Yours” artist=”Yann ilunga, Matt MacDonald, Kyle Martin and Rich Brooks” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Setting up goals is key to knowing whether your podcast marketing campaigns are working or not. Here’s how to approach these goals” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]

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Having a clear goal is the way to know whether a podcast marketing campaign is working or not.

But how can you do that?

How can you focus on goal A rather goal B?

That’s what this new episode of The Podcaster Lab is all about!

Join RadioPublic co-founder Matt MacDonald, Kyle Martin, The Agents of Change host and I to learn how to set the goals for the promotional campaigns for your show.

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In This Episode, You’ll Hear About

 

Quick note about the timestamps below: in order for the timestamps to work properly, click Play on the player FIRST. Then, click on the specific timestamp.

 

• The sad truth about many independent podcasters and podcast marketing [spp-timestamp time=”1:15″]

 

• Matt MacDonald on the importance of thinking about your goals [spp-timestamp time=”2:29″]

 

• My 3 Ts principle [spp-timestamp time=”3:18″]

 

• Something many podcasters often forget about [spp-timestamp time=”4:47″]

 

• Kyle Martin discusses your listener persona [spp-timestamp time=”5:34″]

 

• Why you need to spend time to think about your strengths, but about your listener too [spp-timestamp time=”8:03″]

 

• The role of your marketing assets and channels [spp-timestamp time=”10:14″]

 

• Why you want to have a promotion plan that is tailored to your show [spp-timestamp time=”11:21″]

 

• Kyle shares a growth strategy used by YouTubers you can leverage for your podcast [spp-timestamp time=”12:27″]

 

• Rich Brooks on why podcast guesting is an excellent way to grow your podcast audience [spp-timestamp time=”13:26″]

 

• The first thing you should do when starting to reach out to someone who doesn’t know much about you and your show [spp-timestamp time=”14:22″]

 

• 5 things you should ask yourself and that will help you jumpstart your podcast marketing endeavors [spp-timestamp time=”16:50″]

 

• Matt MacDonald explains the key role the HOW plays in your podcast marketing campaigns and a challenge many podcasters face when it comes to the promotion of their show [spp-timestamp time=”20:29″]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Podcast Player” text_orientation=”justified” use_border_color=”off” locked=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]

[smart_track_player url=”http://traffic.libsyn.com/thepodcasterlab/40_Podcast_Marketing_Goals__How_to_Set_Yours_w__Matt_MacDonald_Kyle_Martin__Rich_Brooks.mp3″ title=”TPL 040: Podcast Marketing Goals: How to Set Yours” artist=”Yann ilunga, Matt MacDonald, Kyle Martin and Rich Brooks” image=”https://yannilunga.com/wp-content/uploads/2018/03/The-Podcaster-Lab-artwork-2000.jpg” color=”#00ffc3″ background=”#00d1b8″ social_linkedin=”true” social_pinterest=”true” social_email=”true” tweet_text=”Setting up goals is key to knowing whether your podcast marketing campaigns are working or not. Here’s how to approach these goals” hashtag=”podcasts, #marketing” twitter_username=”theyannilunga” ]

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Subscribe to the Podcast!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image admin_label=”Apple Podcasts” _builder_version=”3.0.106″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-Apple-Podcasts.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/ApplePodcasts” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Stitcher” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-Stitcher.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/stitcher” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Spotify” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Spotify.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/spotify” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”RadioPublic” _builder_version=”3.0.106″ src=”https://yannilunga.com/wp-content/uploads/2018/04/RadioPublic.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/RadioPublic” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image admin_label=”Overcast” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Overcast.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/overcast” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Pocket Casts” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button–Pocket-Casts.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/pocketcasts” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Breaker” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/03/Button-Breaker.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/breaker” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”RSS” _builder_version=”3.0.105″ src=”https://yannilunga.com/wp-content/uploads/2018/02/Button-RSS.png” show_in_lightbox=”off” url=”https://www.thepodcasterlab.com/rss” url_new_window=”on” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.105″ height=”90px” /][et_pb_text admin_label=”Links & Resources” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″]

Links and Resources Mentioned

 

• The Podcaster Lab on Apple Podcasts

 

• My free podcasting trainings

 

• Podcast Growth Mastermind (click to join now!)

 

• TPL 039: Getting Started With Podcast Marketing (w/ Nick Loper, Natalie Sisson, Rob Walch, Gina Ryan, Rich Brooks, Hani Mourra, Tom Tate & Kyle Martin)

 

• Podcast Growth Incubator

 

• RadioPublic

 

• Castro

 

• Pocket Casts

 

• episode sound effects by AudioJungle, Freesound.org, Anchor.fm, YouTube royalty-free Audio Library

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