TSE 218: 80/20 Sales and Marketing w/ Perry Marshall

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In This Episode, You’ll Hear About

 

  • what a Unique Selling Proposition really is about

 

  • Perry’s 80/20 Sales and Marketing principle

 

  • when to get started with paid advertising

 

  • paid advertising using Facebook ads vs. Google AdWords

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Today’s Guest Expert

 

Perry Marshall – 80/20 Sales and Marketing

Perry Marshall is one of the world’s most expensive and sought-after business consultants, as well as the mind behind two movements in modern marketing.

His Google AdWords books laid the foundations for the $100 billion pay-per-click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.

 

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Links and Resources Mentioned

 

 

 

 

 

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