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In This Episode, You'll Hear About
- what a Unique Selling Proposition really is about
- Perry's 80/20 Sales and Marketing principle
- when to get started with paid advertising
- paid advertising using Facebook ads vs. Google AdWords
Today's Guest Expert
Perry Marshall is one of the world’s most expensive and sought-after business consultants, as well as the mind behind two movements in modern marketing.
His Google AdWords books laid the foundations for the $100 billion pay-per-click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.
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