TSE 015: How to Protect Your Business and Brand w/ Jo-Ná Williams

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When embarking on their quest to build a business, many wantepreneurs and business-builders start by focusing on a bunch of different things.

The design of their website. The Twitter profile picture. The name and pricing of the product.

But not many focus on something that is so critical, and yet often overlooked: the legal foundation of their business.

Taking care of this aspect, however, is extremely important.

In this episode, we’re joined by the wonderful Jo-Ná Williams, a great NYC lawyer who, among others, have worked with thought leaders, best-selling authors and award-winning bloggers, Grammy-nominated artists and iTunes top chart musicians.

Jo-Ná discusses what you should think about and do to protect your business and brand. From how to safeguard the foundation of your business to how to protect a product or program and work with both affiliates and freelancers.

Today’s Guest

Jo-Ná Williams, Esq. is a New York-based attorney and business advisor for entrepreneurs and artists. She’s the founder of J.A. Williams Law P.C. – The Artist Empowerment Firm, which provides artists, entertainers and thought leaders with ways to successfully navigate their careers and provide assistance with business, entertainment and intellectual property matters.

Several A-Listers, such as Marie Forleo, Derek Halpern and Danielle LaPorte, have relied on Jo-Ná’s expertise and legal advice.

She joins us to talk about what to think about and do, in order to protect your business and brand, from the types of terms and conditions you should have on your site to how to protect your digital products and works with freelancers and contractors.

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In This Episode We Talk About:

The first things to think about and do, in order to protect the foundation of your business

How to protect a program and a digital product

How to protect your business when partnering in an affiliate promotion

How to protect yourself when hiring a freelancer and working with contractors

And More!

Get Jo-Ná’s Free Guide!

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Subscribe to the Podcast!

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Resources & Links:

www.jawilliamslaw.com (Jo-Ná’s website)

Jo-Ná’s posts: The Legal List You Can’t Do Without,

Preparing to Launch? Avoid These Legal Snags in Your Game Plan,

Ready to Partner on a Promotion? Wait a Second! Read This First,

Your Assistant Quit? OMG Melt Down! Protect Yourself While Working With Contractors

@JWilliamsEsq (Jo-Ná on Twitter)

Marie Forleo

Danielle LaPorte

Derek Halpern

the Jazz Spotlight Podcast

Disclaimer

This interview is for informational purposes only and should not be construed as legal advice of any kind. Yann Ilunga, Jo-Ná Williams and J.A.Williams Law, P.C. assume no liability for use or interpretation of any information contain in this interview. This interview should not be an alternative to obtaining legal advice from a licensed attorney in your state based on the specific facts of your legal matter. Jo-Ná Williams is licensed to practice law in the State of New York only.